Sonya Fatah
Partnerships the way forward for industry: panel
Agency heads, clients and analytics experts agreed that collaboration on digital is the way forward, at the ACA conference yesterday.
SlimCut tech advances to reach iPhone users
The company’s president discusses the challenge of launching multi-platform video ad products while keeping consumer engagement at the forefront.
Masterchef takes the week: Numeris
The CTV show had the most single-night viewers for the week of May 25 to 31.
HuffPost, BBTV create video journalism network
The AOL-owned site is using the new launch as part of its plan to make 50% of its content video in the next year.
Two more first-look deals for Highway Entertainment
The CEO of the Omnicom Canada division, Adam Ivers, on the details behind the two latest deals.
Transat’s deep digital dive
The travel company has partnered with Flare magazine to launch a web series that is a travel-cum-shopping guide.
Newad and Zoom Media swap and refocus
The indoor advertising cos have exchanged properties to enhance targeted offerings to brands.
Ford Motor Company takes the week: Media Monitors
The automotive co bought the most radio advertising in Toronto for the week of June 1 to 7.
Millennials’ sharing behaviour good for brands: report
A consumer research report shows that Canadian millennials are 2.4 times more likely than the average population to purchase what they share.
Xaxis launches mobile-first business
The global digital media platform has created Light Reaction, a data-based, mobile-first advertising business based on a pay-for-performance model.
Upfronts 2015: Shaw cozies up to advertisers
Advertisers’ demand for ROI has the media co including clients at the early stages of show development.
AOL sponsors youth coding program
The media technology company has partnered with Brainstation educational institution to teach youth the first principles of coding.
Mobile driving online media consumption: report
Global internet consumption will grow 10% annually, according to a consumer media consumption report by Zenith Optimedia.
Passion at the heart of TLN’s rebranding
The now-predominantly English-language channel has rebranded to attract younger, English-speaking lovers of Latino culture.
Robyn Sullivan joins CBC
The national broadcaster has hired Robyn Sullivan to lead digital optimization efforts.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
