Stephanie Marcus
Jack Astors, Scaddabush parent co. names Cairns Oneil as media partner
The agency will provide all media services as SIR Corp focuses on building its brands and bringing customers back to its restaurants.
Facebook lost users for the first time in Q4
Revenue continued to grow despite the loss in daily active users over the last quarter.
Ebiquity acquires Forde and Semple to expand presence in Canada
The acquisition will serve as the foundation of the launch of Ebiquity Canada.
Behind the Buy: RBC makes a big media splash at the Olympics
The comprehensive campaign includes a branded content strategy that spreads across channels from TV to TikTok.
How CBC is handling the potential for disruption at the Winter Olympics
Despite Omicron’s surge and the absence of NHLers, the broadcaster is focusing on flexibility and custom opportunities to ensure it delivers for sponsors.
Alastair Taylor wants media to get creative in 2022
Publicis Media’s Canadian CEO explains the shake-ups that need to happen in the year ahead, from managing people to using data to realizing the value in out-of-home.
Sportsnet and TikTok livestreamed the PWHPA championship
It’s the first live stream of a professional sports game on the platform in Canada.
Andreas Soupliotis on why interest in DOOH boomed this year
The CEO and founder of Hivestack is the final participant in our annual Wish List.
Search and social drives digital ad spending even higher
According to SMI, growth is not coming at the expense of other platforms, but the expansion of new digital investments.
Kevin Johnson wants more action to make media more inclusive
GroupM Canada’s CEO is the third participant in our annual Wish List.
Michael Beckerman on the new conversations Torstar is having with advertisers
The company’s chief client officer is the second participant in our annual Wish List.
Radio-Canada wants English advertisers to be part of Bye Bye’s ad contest
With 4.66 million viewers last year, Bye Bye de la pub has become a phenomenon with audiences and advertisers in Quebec.
John Wiltshire wants the industry to get serious about results in 2022
The president and CEO of the Canadian Marketing Association is the first participant in our annual Wish List.
Canadians now listen to digital audio more than the radio
Despite the growing market, ad spend accounted for just 1% of total digital ad spending in Canada.
EllisPark.co brings Elle Gourmet to Canada
This marks the first time the magazine will debut in the North American market.
