Val Maloney
Petro-Canada buys the most airtime: Media Monitors
The gas company bought the most radio ad time in Toronto for the week of March 25 to 31.
StyleList launches in Canada
The AOL Canada site is kicking off with content from Canadian contributors, including guest editor Joe Mimran.
Newspaper circ down across the country: CCAB
Paid circulation for 2012 was down across the board, with the largest loss from the Winnipeg Sun.
Sportsnet scores record ratings with Blue Jays opener
The Rogers Media channel brought in an average audience of 1.4 million viewers, a 13% jump over last year’s numbers.
Karen Nayler named to Cannes Media jury
The Mindshare Canada CEO will participate in the first round of the new judging process this year.
TC Media releases consolidated reports
The publisher has released data for the digital and print audiences of Elle Canada, Canadian Living and The Hockey News.
Nielsen Online Campaign Ratings to launch in Canada
The ratings system, which is live in the US and UK, will come to Canada in the coming weeks.
CBC brings back Battle of the Blades
The pubcaster has confirmed the reality show is back as part of its fall slate of shows, as it rolls out the list of returning titles.
Spotted! Pizza Hut draws for fans
The QSR celebrated its latest Facebook milestone with a live drawing execution.
Ronald McDonald House tells its stories
The charity has launched its first major campaign to educate Canadians about the role of the House.
Boston Pizza releases the Pizzaburger
Promotion of the new product (a burger in a pizza), will be focused on dads through TV spots that launch next week.
Newspaper and magazine publishers form committee for new metrics
The Globe and Mail‘s Phillip Crawley and Postmedia’s Gordon Fisher tell MiC about the committee looking to create a single-source print and digital study to serve the Canadian media industry.
Petro-Canada buys big: Media Monitors
The gas company had the most airtime in Toronto for the week of March 18 to 24.
CBC unveils branded entertainment initiative
At BCON Expo, the pubcaster urged brands and producers to pitch new branded content ideas, with a focus on bolstering its daytime programming.
Global internet ad spend hit $99 billion in 2012: GroupM
The media co breaks down internet spend in Canada and worldwide in a new report, and reveals the top-visited Canadian websites, with Bell Media’s sites leading the pack.
