Val Maloney
Playtex gets cheeky for new launch
The brand has brought a innuendo-filled campaign to Canada to launch its new Fresh + Sexy wipes.
Reader’s Digest launches Taste of Home Canada
The new magazine, which is an extension of a US brand, will hit newsstands on June 3.
Spence Diamonds buys big: Media Monitors
The jewellery company bought the most airtime in Toronto, with IGA taking the top spot in Montreal for the week of Feb. 4 to 10.
Hawaiian Punch launches new format in Canada
Canada Dry Mott’s is bringing new flavours and a different bottle size of the tween- and teen-targeted drink to Canada this year.
Pizza Hut releases a love song
The Yum! Brands QSR is sharing the Valentine’s Day love by serenading its Facebook fans.
Tylenol shoots down your excuse
The Johnson & Johnson brand is getting cheeky with pain relief for Valentine’s Day.
L’Oreal Paris Canada’s red carpet strategy
The makeup company is activating its award show season sponsorship with live Twitter makeup looks straight from the stars.
Yahoo! AOL and Microsoft expand partnership to Canada
The deal means the companies will sell each other’s premium, non-reserved display inventory.
AOL Canada adds a director
The company has hired Mark Forsyth as director of creative solutions.
The Verdict: Samsung Canada revamps its NFL plans
Expanding its promotion to last the full season this year, the company launched a Virtual Tailgate Party for Canadians.
Muskoka Brewery marks an odd launch
The craft brewer is kicking off its Legendary Oddity beer with a print and digital campaign.
Pattison renews contract with OC Transpo
The extended deal includes new ad opps for the Ottawa transit system.
TSN Radio 1050 releases revamped schedule
The Toronto-based Bell Media station has announced the launch of a new drive-home show and plans to televise two key programs beginning next week.
Zoom rebrands for a digital future
The media co’s chairman tells MiC why it is redesigning now after more than 20 years in the business.
Heineken breathes life into OOH
The beer brand has launched a new campaign, which aims to get people interacting with its ads.
