Val Maloney
Entries open for Young Lions and Young Marketers
The Globe and Mail has announced the launch of Canada’s qualifying competitions for the 60th anniversary of the Cannes Festival of Creativity.
Wonga launches in Canada
The UK-based money lending service kicked off its campaign in Ontario, with plans to move into BC and Alberta by the end of this quarter.
Ikea plays with its food
The furniture retailer has launched a new food idiom-filled TV spot which centres on the kitchen.
SMCC names new chair
Dan MacKenzie from NBA Canada takes over the post, heading a board of 15 directors.
Rogers Wireless buys the top: Media Monitors
The wireless brand is tops in Toronto and Montreal for the week of Dec. 24 to 30, 2012.
Covenant House changes its tone
The charity’s most recent radio campaign out West puts listeners in the shoes of homeless youth.
2012 year in review: Lauren Richards
The communications consultant lets MiC in on her pick for best of the year, and shares her thoughts on what’s to come for 2013.
Chevrolet Dealers buy big: Media Monitors
The dealership association bought the most airtime in Toronto, while Bell Bundle stays tops in Montreal for the week of Dec. 10 to 16.
2012 year in review: Sunni Boot
The ZenithOptimedia Canada CEO on her favourite creative of the year, and thoughts on where the media industry is headed in 2013.
2012 year in review: OMD
Cathy Collier and Shane Cameron on the best campaigns and biggest innovations in media, as well as trends in the industry.
Durex spices up the end of the Mayan Calendar
The company has launched the Durex Sexy Survival Guide as an extension of its “Savvy Lovers” campaign.
Jolly St. MiC: GTAA spreads the holiday cheer
The transit authority has expanded its Twitter-based caroling to include international flights arriving and departing from Toronto’s Pearson International Airport.
Cirque du Soleil, Bell Media officially launch joint venture
The president of Cirque du Soleil Media, Jacques Methe, tells MiC about the new company’s plans.
Nielsen and Twitter partner
New social TV measurement service will go live around the start of the fall 2013 season.
Spotted! Salvation Army targets students
The charity fills a vending machine with half-eaten, decaying food to show the lack of nutritional choices some face daily.
