Val Maloney
Honda Dealer Association is tops: Media Monitors
The car co bought the most airtime in Toronto, with Bell Bundle taking the top spot in Montreal for the week of Nov. 12 to 18, 2012.
Spotted! Cougar gets mobile
The footwear brand is touring Toronto with a boot truck and giving passersby the chance to become the face of its next campaign.
Viagra drops its prices
Pfizer has launched a multi-platform campaign to promote its product following the Supreme Court dropping the patent on the little blue pill.
The Verdict: CTC puts Canadians in the director’s seat
The tourism organization unveils the final video made up of clips sent in by over 8,000 Canadians.
How Rogers sells the Bills in Toronto
The exec director of the only NFL game in Canada on how its sponsorship packages have changed since the inception of the series.
UM retains Johnson & Johnson
The Mediabrands agency holds onto the account in North America following a review.
Express opens its closet
The US-based retailer is kicking off Toronto and Edmonton launches with a campaign that highlights all of its Canadian stores.
Kraft Canada alters its hockey strategy
The brand has cancelled its Hockeyville program due to the NHL lockout and has launched Kraft Hockey Goes On in its place.
The Grey Cup touches down in Toronto
Details on activations for the big 100th anniversary game this weekend from the CFL’s Sara Moore and Bell Media’s coverage on TSN.
Spotted! CEOs spend a night on the street
MiC talks with Dragons’ Den‘s Arlene Dickinson, Capital C’s Tony Chapman and more on spending a night on the sidewalk to support Covenant House.
24hrs partners with CADA
The deal between the free daily and car organization includes a page of contributed content each month.
Spotted! Sport Chek ups its event presence
The FGL Sports retailer sponsored the Sport Chek Face Off over the weekend, and the company’s president tells MiC to expect more events in the future.
Astral confirms new deal with BCE in the works
The media group confirms discussions to revive BCE’s acquisition of Astral have resumed, after shares of the company halted trading this morning.
Prairie Milk gets catty with app launch
The dairy farmer organization targets youth with a new Milk vs. Cats app.
Chevrolet buys big: Media Monitors
The automaker is tops in Toronto with Bell taking top spot in Montreal for the week of Nov. 5 to 11., 2012.
