Val Maloney
Fall TV: Mid-season check in
Directors from Maxus and Media Experts on the strong players and surprises from the first two months of the new season.
Taking the pulse of the radio industry: Study
Lauren Richards and the Canadian Association of Radio Broadcasters measure the effectiveness of the audio medium.
Larry LaPorta joins BPA board
The Beiersdorf Canada GM is the latest member of the board for the organization.
Lilydale shows its classic side
The company has launched a new TV campaign aimed at moms, with an old-school 1940s spokesperson.
The Canadian Cancer Society gets FearLess
The organization has launched a new campaign aimed at airing the fears people have around cancer.
AppNexus announces Canadian GM
The real-time advertising tech company’s Toronto office will launch within a month and be headed up by Heather Forrester.
Plan Canada promotes Gifts of Hope
The organization is changing platforms for this year’s campaign, which includes TV featuring the voice of Canadian actor Gordon Pinsent.
Spotted! Walmart and Mattel take window shopping up a notch
The retailer and toy brand have launched a QR code-based shopping wall in Toronto.
SickKids bands together
The foundation returns to its roots for a new multi-platform awareness campaign.
2012 Media Directors of the Year & Next Media Star
Peter Mears and Jamie Edwards share the Media Director of the Year honour, while Bailey Wilson is named Next Media Star.
MediaCom names new SVP
Lise Dellazizzo is joining the agency as SVP, growth strategy and foresight, beginning next Monday.
Olive Media adds staff
A new national sales manager is one of five recent hires at the company.
Lisa Tant joins Holt Renfrew
The Hello! Canada publisher is joining the retailer later this month, after 16 years at Rogers Media, and Shelley Desmarais joins the publication as its new advertising director.
On the MiC: Checking RTB’s pulse
Mladen Raickovic from Olive Media and Tessa Ohlendorf from Cadreon talk changes in RTB ahead of their panel with TubeMogul this afternoon.
The Globe and Mail brings home the hardware
The newspaper’s site brought home the most Eppy Awards for a Canadian site, with the Edmonton Journal, CBC and Ottawa Citizen also winning awards.
