Val Maloney
NHL lockout: Bring in the replacement programs
With the first two weeks of the regular season officially cut, the CBC and Sportsnet have rolled out alternate Saturday night hockey programming.
The Children of the Street Society is watching
The Predator Watch initiative is targeting potential offenders and raising general awareness through an attention-grabbing online and OOH campaign.
Newad appoints two managers
Marie-Christine Fournier and Kim Donachey have both been promoted to new roles at the company.
AOL evolves Project Devil
A company representative explains how the second iteration of the ad format has changed to create more impactful ads.
Fall TV: First of the pickups
NBC has ordered full seasons of Revolution, Go On and The New Normal.
Yellow Pages invites you to the new ‘hood
The Yellow Pages Group has launched the first phase of its new identity, which highlights the brand’s mobile offerings.
Alt Hotels proves less is more
The Groupe Germain line of hotels is promoting its low-frills locations with an OOH and print campaign.
Big Bang boasts massive premiere
The premiere of the comedy launched to its highest-ever overnight audience last Thursday.
Open Wine takes print up a notch
The Niagara on the Lake-based brand has launched a campaign that aims to make print social.
Nivea promotes its Plan Canada partnership
The Beiersdorf-owned skincare company is promoting the partnership with the charity with a cross-platform campaign.
The Bachelor Canada adds an app
The multi-platform extension from Rogers Media lets users participate in bachelor Brad Smith’s search for love.
Magazine readership up slightly: PMB
The latest report says both average readership and readers per copy are up over last fall, and Reader’s Digest is still on top as the most-read English title.
Selling the Bachelor Canada
Rogers Media on how it played the field to find its sponsorship mates ahead of next Wednesday’s premiere.
Halifax boasts highest newspaper reach: Nadbank
The city’s print and online newspapers reach 86% of residents each week.
Mark’s welcomes women
The brand rolls out its store re-branding with a new campaign across the GTA.
