Val Maloney
Mindshare Canada expands executive suite
Jake Norman has been promoted to the new role of president and chief strategy officer at the media agency.
Going public with consumer views on privacy: Future Flash
Laura Simpson from McCann Worldgroup, shared details of a recent privacy study, and discussed how brands can speak to the multiple personas people present online.
Psychology in advertising and how Smirnoff got its mojo back: Future Flash
Day one of the ICA event featured talks from Ogilvy vice chairman Rory Sutherland and Diageo VP Michelle Klein.
RBC says it’s time to care
The bank has launched its third annual Blue Water Project campaign, targeting Canadians for the first time with the brand’s mascot, Arbie.
Bud Light Lime Mojito brings the Miami heat
The Canadian-specific launch kicks off its video-focused TV and digital video buy today.
Globe and Mail to introduce pay wall
Philip Crawley tells MiC the metered system which will launch this fall, will benefit advertisers because of increased access to reader data.
Acura redefines itself
The Honda brand has created its first Canada-specific TV and print campaign in recent memory to release a new line of cars.
HuffPost Canada moves west
AOL Canada will launch HuffPost British Columbia and HuffPost Alberta later this year.
Gillette Drafted gets social for season four
The P&G brand is adding in layers of audience engagement and a Drafted Boot Camp on the new season of the show, which airs on The Score.
Shaw expands digital network
The media co is targeting men like never before by representing a new set of sites from CBS Interactive.
Mediabrands adds an SVP
Inese Korbs has been promoted to the new role of SVP, investment director at the agency.
SheKnows launches a Canadian site
Ad and sponsorship opps are available for the Canadian version of the Evolve Media Corp.-owned female-targeted US-based site.
OMD wins Labatt
The beer co, which was with UM Canada, has signed with the Omnicom agency to cover its planning and buying.
Temptations hijacks with cats
The feline treat brand has launched a new online campaign aimed at increasing its presence with consumers in the digital landscape.
Canadian agencies bring home OBIE Awards
Leo Burnett, Zulu Alpha Kilo and Agency59 all won at last night’s OOH awards show.
