Val Maloney
YouTube adds AdWords to video
The Google company has released a new tool for advertisers, and a study on how Canadians use online videos.
TV Day: Measuring TV’s social pulse
Robin Hassan from Starcom and Matt Di Paola from MediaCom Canada weigh in on Bluefin Labs, an analytics company that tracks the impact of TV ads in real time.
Predicting the Cannes Lions winners
Lauren Richards, Taxi’s Steve Mykolyn and Juniper Park’s Alan Madill weigh in on Canada’s best work from the past year.
Spotted! McDonald’s Canada gets reflective
The QSR has launched a Vancouver billboard which is only visible at night.
Sport Chek’s digital switch
The retailer’s CMO talks to MiC about how its latest campaign is the start of a new era of advertising at the company.
MediaCom named Festival of Media Network of the Year
The agency took home the title at the Festival of Media Global Awards 2012 last night.
BBDO picks up eight CLIO nods
DDB, Lowe Roche and Cundari are among the other Canadian nominees for the 2012 awards.
Global unveils spring launches
Canadian shows Canada Sings and Rookie Blue are both back with new seasons this May on Global Television.
Zoom Media and Marketing adds new SVP
Catherine Warburton joins the OOH company from UM in the new role.
TC Media to launch TV production division
The production house will start with French content and launch in English within the next year.
Torstar Digital president launches with a Dragon
Tomer Strolight is stepping down to start Arlene Dickinson Enterprises, a start-up focused on entrepreneurs across Canada.
MediaCom Canada names Michael Neale CIO
Neale replaces Sylvia Criger in the position.
GroupM names chief growth officer
Mike Tunnicliffe has been named to the new role, which will see him lead a “central growth team” at the company.
Alexander Keith’s launches a cider
The new product is the first non-beer for the Labatt brand, and is being promoted with a multi-platform campaign in Ontario.
Budweiser gives hockey fans a big payoff
The beer co has launched a contest and campaign which will give one person hockey tickets for life.
