Val Maloney
Cossette Media wins Participaction
The media co has been named the not-for-profit organization’s media planning and buying agency of record.
Spelling Night in Canada returns
The one-hour event airs this Sunday on the CBC with an interactive play-at-home game for viewers.
Spotted! Mini Canada throws tiny parties
The car co celebrated its 10th birthday with stoplight celebrations in Toronto, Montreal and Vancouver.
Touch premiere draws a big crowd
The premiere of the Kiefer Sutherland drama jumped over its January teaser numbers on Global Television.
FX Canada added to MTS and Sasktel
The Rogers Media channel launches in the new markets of Manitoba and Saskatchewan with a two-month free preview.
CBC/Radio-Canada integrates digital sales teams
Starting in April, clients will have one point of contact for dual-language digital campaigns with the pubcaster.
Citytv adds Scandal to Thursday night
The Kerry Washington-starring drama, from the creator of Grey’s Anatomy, launches in April.
Future talk at Digital Media Summit
The industry panel discussed everything from why Napster worked to creating content for ever-fragmenting audiences at yesterday’s event.
Spotted! HBO Canada tours the throne
Corus Entertainment and Astral are promoting season two of Game of Thrones with events across Canada.
ABC board puts emphasis on digital
The board recommends breaking out the digital copies on Fasfax reports for consumer magazines and adding greater transparency.
DAC Group hires VP of media
Jon Dyer will be working for the company out of its Toronto office.
Adconion Canada launches social media platform
The Adconion Direct tool is being used by clients including Telus and Liberte.
Spotted! Pedigree helps with the scoop
The pet food co gets literal, giving away plastic bags on an OOH ad created for Astral’s Carte Blanche contest.
Missing finds big numbers
The show premiered on CTV to the tune of 2.44 million viewers last Thursday.
Media reaction to the Bell/Astral deal
Touche!PHD’s Alain Desormiers and Aegis Media’s Caroline Gianias weigh in on the deal, which makes the Canadian landscape a little smaller.
