Val Maloney

Contact Val by sending an email to vmaloney@brunico.com

Articles by Val Maloney

Casale Media partners with eyeReturn

The deal means advertisers can buy rich media using Casale Media’s real-time bidding platform.

Coors Light signs on with Sportsnet

The beer brand is the exclusive cross-platform presenting sponsor of Hockey Central Trade Deadline coverage.

Joe Fresh partners with Alliance Films

The clothing and movie companies are teaming up to promote The Hunger Games.

House ends run after this season

The Monday night medical drama, which airs on Global, is ceasing production after its eighth season.

COMB grows board

The OOH organization has added four industry members to its board of directors.

Le Huffington Post Quebec launches

MiC talks to Arianna Huffington about the new launch, which is sponsored by Bell, and HuffPost’s first year with AOL.

The Voice takes Monday night

The premiere of Smash was bested by Hawaii Five-0 in its time slot that night.

Rogers Wireless streamlines

The mobile co has launched Rogers One Number, which allows customers to connect their phone to a computer, with a national campaign.

Super Bowl breaks records on CTV and RDS

The return of The Voice also gets a Super Sunday boost, earning 45% more viewers than its season one premiere.

Clear Channel Outdoor names CRO

Rocky Sisson has been appointed to the new position at the OOH company.

Thinsations cuts snacks down to size

The Kraft Canada brand takes on oversized food in its new campaign.

Magazines decline in last half of 2011

Overall circulation, single-copy sales and subscriptions all dipped, according to ABC Canada.

Bud makes a game-time spot

The beer brand and Bell Media shot and cut a spot to bookend its new commercial during last night’s Super Bowl.

Super Bowl showdown

MiC asks Robin Hassan, VP of digital at Starcom, for her take on the game day ads.