Val Maloney

Casale Media partners with eyeReturn
The deal means advertisers can buy rich media using Casale Media’s real-time bidding platform.

M2 Universal wins Wind Mobile and Globalive
The mobile co most recently worked with Starcom MediaVest Group.

Coors Light signs on with Sportsnet
The beer brand is the exclusive cross-platform presenting sponsor of Hockey Central Trade Deadline coverage.

Joe Fresh partners with Alliance Films
The clothing and movie companies are teaming up to promote The Hunger Games.

House ends run after this season
The Monday night medical drama, which airs on Global, is ceasing production after its eighth season.

COMB grows board
The OOH organization has added four industry members to its board of directors.

Le Huffington Post Quebec launches
MiC talks to Arianna Huffington about the new launch, which is sponsored by Bell, and HuffPost’s first year with AOL.

The Voice takes Monday night
The premiere of Smash was bested by Hawaii Five-0 in its time slot that night.

Rogers Wireless streamlines
The mobile co has launched Rogers One Number, which allows customers to connect their phone to a computer, with a national campaign.

Super Bowl breaks records on CTV and RDS
The return of The Voice also gets a Super Sunday boost, earning 45% more viewers than its season one premiere.

Clear Channel Outdoor names CRO
Rocky Sisson has been appointed to the new position at the OOH company.

Thinsations cuts snacks down to size
The Kraft Canada brand takes on oversized food in its new campaign.

Magazines decline in last half of 2011
Overall circulation, single-copy sales and subscriptions all dipped, according to ABC Canada.

Bud makes a game-time spot
The beer brand and Bell Media shot and cut a spot to bookend its new commercial during last night’s Super Bowl.

Super Bowl showdown
MiC asks Robin Hassan, VP of digital at Starcom, for her take on the game day ads.