Val Maloney

Contact Val by sending an email to vmaloney@brunico.com

Articles by Val Maloney

Kin Community closes new funding round

Increasing the MCN’s content production and distribution is a major goal for this round of funding. (Kin Community creators Hot for Food pictured.)

Mac’s gets frosty with its fans on Snapchat

How Mac’s Convenience Stores is targeting a younger demo with limited-release filters on the social media platform.

Spotted! A giant-sized celebration

Walt Disney Motion Pictures Canada is going big on promotions for The BFG, promoting the movie by pairing it with birthday celebrations for the CN Tower.

Introducing the Canadian originals

While Canada’s spring upfronts often emphasize broadcasters’ prime-time U.S. acquisitions, their original series present unique opportunities.

CBC/Radio-Canada preps for Canada 150

The pubcaster has released its programming slate for the 2017 celebrations, along with its first sponsor.

Buzzfeed Canada shutters Ottawa office

The site is ending Canadian political coverage as part of a North American reorganization.

Rogers Media shakes up hockey coverage

Fewer regional pre-game shows will be broadcast going forward, with at least 11 positions removed in order to cut costs and shift programming.

Nissan gets back in the water

The car co is aligning its sponsorship more closely with its Nissan Rogue, turning the back of the vehicle into an actual shark tank.

Sport Chek takes mobile-first approach to Rio

The retailer has made Facebook the first screen for its Olympic campaign.

Specialty check-in: ads down, subscribers up

How the top channels and industry overall fared in 2015, according to the CRTC’s report.

Blue Ant puts its Brojects to work in VR

The media co is dipping its toe into the virtual space with a set of new videos.

Instagram, photo

The likes keep coming

Instagram has released its latest figures, which show the platform has doubled its monthly user base in the past two years.

TV

The latest on Canadian TV subscribers: MTM

Cable TV is in decline and “TV my Way” remains an emerging category, according to the most recent numbers.

Over one million saw James crowned on TSN

Bell Media played host to multiple big Sunday night events, drawing large numbers on TSN and HBO Canada, and lower overnights for the iHeartRadio MMVAs.

Millennials ruling content consumption: PwC

OTT streaming will grow by 10.3% annually in Canada through to 2020, according to this year’s entertainment and media outlook.