Account Win
Carlsberg picks Initiative
The beer brand has selected the Mediabrands shop for its global AOR following an extensive pitch process.
Jungle Media wins Yves Rocher
The Montreal office will lead the account, which includes digital and traditional media in Canada and the U.S.
Reitmans retains OMD for traditional, picks new digital partner
The retailer preps for a ‘new digital era’ as it zeroes in on digital and social media.
Manulife signs with m/SIX
The agency will be partnering with Wunderman to handle the account in Canada.
AccorHotels taps iProspect for global media account
The Canadian office of the Dentsu Aegis agency will handle all regional and local digital campaigns in the North American market.
Tourisme Montreal retains Touche
The win, which will cover the next three years, comes at a time of celebration (and big campaigns) for the tourism board.
Lowe’s Canada consolidates media portfolio
The account has been shifted entirely to Sid Lee Media.
UM wins GoodLife for digital media
The IPG Mediabrands agency takes over the account immediately.
Quebec Tourism Alliance retains Touche
The Montreal-based agency will hold the account for at least another three years as the organization looks to zero in on digital and social.
UM wins Accenture
After nearly 30 years with MEC, the B2B consulting firm has selected the IPG shop and will focus on a data-led, mobile- and digital-first approach.
M/SIX wins Volvo
The car company is the agency’s foundation client in the Canadian market.
CBC retains Initiative
The pubcaster has signed a new contract with the IPG Mediabrands agency following a review.
MediaCom wins BCLC
The agency will handle all facets of media strategy, planning and buying for BC’s crown corporation, which earned $2.9 billion in revenue in 2015.
Cineplex Digital Media selected for Morguard Investments
The digital media company will install, maintain and provide content strategy for 175 displays across 21 retail properties throughout Canada.
Molson Coors retains MEC
The GroupM agency has kept the account in Canada following a review, while Publicis Media has won the business in the U.S. and U.K.
