Agencies
Canadian agencies win Grand Clios in Media and OOH
VML and Rethink both picked up the program’s top awards for work with VW and Coors Light.
Checking in with UM Canada CEO Ben Seaton
Six months in, Seaton is focusing on agency growth, human intelligence and talent.
KLM Royal Dutch Airlines rolls out a new brand platform in Canada
The initiative is being promoted at Calgary, Edmonton and Toronto-Pearson international airports.
KitKat launches campaign with customer-created OOH
Canadians can participate in a contest to appear on different street posters around the GTA.
True Media joins Meet The People
The True Independent Holdings group of agencies will take over general media services for the Meet The People international group of independent agencies.
Mini-Wheats leverages Spotify to celebrate Canadians’ small wins
The WK Kellogg brand has launched jingles to promote its latest campaign “There’s Nothing Mini About It”.
Jolt to launch ad-supported charging stations in Canada
The company aims to be one of the largest DOOH networks in the country.
Christy MacLeod named Kinesso chief data and solutions officer
The former EVP’s mandate includes elevating the agency’s AI-powered capabilities and performance-driven services.
Omnicom kicks off the year with positive financial results
The company expects to grow by 4% to 5% this year with its recent acquisition of Flywheel Digital.
Peroni Nastro Azzurro seeks to fill the gap in the market for low-alcohol beers
The Italian brand is launching a 360-degree campaign in Ontario to promote its new beer.
Spotted! Quaker highlights people’s important days
The brand is launching an exhibition with 100 black and white images of customers eating oatmeal for breakfast on a special day.
Spotted! Illuminarium turns Hasbro toy into immersive experience
Lite-Brite: Worlds of Wonder reimagines the iconic Hasbro property and features new components and play experiences.
McCain becomes a Toronto Blue Jays sponsor
During this season, the baseball team fans will be able to purchase different dishes with the brand’s french fries at Rogers Centre.
Cairns Oneil named media AOR for Honda Powersports
The agency will handle media planning and buying at both regional and national levels.
Corona rolls out campaign with Tripadvisor to inspire people to travel
The two companies created a hub with content on different destinations, and plan to launch another one focusing on local travel in Canada in May.
