Agencies
IPG Mediabrands hosts The Verdict’s final competition
The agency partnered with IMDOINGIT again to host a marketing case competition for Black youth, in collaboration with FCB Canada, Gore Mutual, and EllisDon.
Government rolls out campaign to reduce unemployment rate
The media buy, managed by Cossette, includes social networks, broadcasters, digital radio and digital screens.
How agencies are using artificial intelligence
AI is enhancing productivity and campaign effectiveness but humans are overseeing the work, making the decisions and pushing all the buttons.
Empathy partners with self-service platform Plaiced
The media agency will serve Plaiced’s clients in Canada with consulting services and support in their marketing strategies.
What influencers expect when working with brands
Peersway CEO Arnab Majumdar says some of the benefits agencies gain from working with influencers are an engaged audience and cost savings.
Jury selection complete for Quebec’s Idéa Awards
The deadline for submission has also been extended to March 8.
Is that new tech opportunity right for your media mix?
Initiative’s Stephanie Freeman on how media buyers can save time and resources when it comes to selecting and pursuing new technology.
London Drugs appoints EssenceMediacom as media AOR
The Vancouver-based agency will handle the brand’s media strategy to help it grow its audience.
Ad spend accountability central in media agency reviews
The RFP process allows advertisers and agencies to agree on what effectiveness means to gauge success.
Omnicom’s organic revenue grew in Q4
CEO John Wren has stated that expectations for 2024 are high, given the company’s recent investments in AI.
Spotted! OLG makes presence at NHL All-Star Fan Fair
The Ontario Lottery and Gaming offered NHL fans an immersion into common places that often turn into field hockey arenas with an experiential activation.
CST Savings lets parents see into the future with AI
The campaign uses voice recognition tech to send parents a video message in which their children thank them for saving money for their education.
Spotted! Cheetos sets up statue for the NHL All-Star Game
The company had already placed a similar statue in Alberta in 2022, and then at The Frito Lay Canada Bullpen experiential activation in Calgary last year.
Canadian Tire targets newcomers with OMNI TV media buy
This is the first time the retailer has developed commercials that tell the story of a Hindi-speaking family of new immigrants.
M&M’s to launch its first-ever Canadian Super Bowl campaign
The candy brand aims to promote its new product with a video, starring three NFL legends, and social media ads.
