Experiential

Spotted! Burt’s Bees celebrates 40 years with pop-up
The Clorox brand aims to highlight that its products are environmentally sustainable.

Spotted! Boston Pizza gives disgruntled Maple Leaf fans a chance to throw tantrums
The mobile rage room is a part of the restaurant’s campaign to bring rival Canadian fans together.

KLM inks deal with TFC to strengthen its business in Toronto
The partnership includes digital and social media ads, as well as in-stadium visibility and OOH spots.

Heinz pairs packaging and OOH with Google image recognition tool
Canadians can now use their smartphones to find restaurants that serve the brand’s ketchup.

RBC, Toyota and Lululemon among Canada’s Olympic House partners
The space will open its doors in July and will be the gathering place for Team Canada family, friends and fans in Paris.

Spotted! Go Maple Leafs Go Train leaves the station
MLSE has partnered with Metrolinx to run a blue-painted GO Transit train with giveaways for passengers.

SJC Media rebrands their events and experiential arm
Wonder will focus on food, fashion, learning and cultural experiences.

Peroni Nastro Azzurro seeks to fill the gap in the market for low-alcohol beers
The Italian brand is launching a 360-degree campaign in Ontario to promote its new beer.

Spotted! Illuminarium turns Hasbro toy into immersive experience
Lite-Brite: Worlds of Wonder reimagines the iconic Hasbro property and features new components and play experiences.

Spotted! CRA tests Canadians’ skill at spotting scams
The activation aims to educate Canadians on the latest tactics used by swindlers.

PepsiCo and Labatt Breweries launch new product with a 360 campaign
The media plan includes social media spots, OOH ads and influencer collaborations.

Three-quarters of Canadians recall advertising seen in cinema
A Lumen report commissioned by Cineplex also found that 35- to 49-year-olds pay most attention to ads seen in cinema.

Spotted! M&M’s to place sculpture at Yonge-Dundas Square
The Mars Wrigley brand is also rolling out a media plan with social media ads, content created by local influencers, TV promotion and billboards to reach more Canadians.