Experiential

Woods Parka Lodge

Spotted! Canada’s first parka-insulated yurt

You can book Woods and SportChek’s tent on Airbnb until the end of the year.

Crave Hotel

Bell Media goes experiential for Crave rebrand

The hotel activation aimed to attract movie-lovers and TV superfans.

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Days Inn scores partnership deal with CHL

The deal will see the hotel chain partner with the hockey league at three national events.

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Spotted! Skittles goes trick-or-treating

There’s a house running wild in Toronto this week – but it comes bearing gifts.

Tangerine

Spotted! Tangerine defies gravity at Yonge-Dundas

The bank has officially kicked off the media buy around its Toronto Raptors partnership.

Declan Gardiner

Spotted! Bad Blood’s intense experiential play

The escape room aims to promote season two of the mafia-themed Citytv show.

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Air Canada expands FanFlights

With the Ottawa Senators now part of the sponsorship family, the program has gone national.

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Scotiabank adds transit to its hockey plan

Pre-loaded Presto cards offer a natural tie-in for hockey fans, while promoting the bank itself, says CMO John Doig.

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The Athletic goes experiential with Homestand Sports

The partnership is the first-ever cross-Canada tour for The Athletic as part of an effort to engage with Canadian fans.

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Spotted! Bubbly, beauty and brand activations at TIFF

Air France and L’Oreal Paris are bringing glamour to the red carpet, while Bell and No Frills are bringing fans closer to the films.

Command House

Rogers leans into experiential for IgniteTV

While TV is necessary for brand messaging, VP Drew Stevenson said getting the product in people’s hands – while promoting Rogers’ fall programming – is a must for lead generation.

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Spotted! Breaking bad habits

Warner Bros. Pictures Canada took over the streets with some creepy nuns and is activating at the FanExpo later this week.

SOREL-The First Sorel Pop-Up Shop Comes to Canada

TIFF 2018: Sorel strides in as an official sponsor

The footwear brand puts a fashionable foot on the red carpet to show it’s more than winter boots.

National Bank Game

Spotted! Hit me with your best shot

As part of its sponsorship, National Bank chose to gamify its presence at the Rogers Cup.

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Spotted! Quebec City gives visitors a cold welcome

A chilly pop-up installation hopes to lure the city’s summer tourists back for the winter months.