Experiential

Global Gamechangers: Budweiser hijacks songs on Spotify

Budweiser discovered that hundreds of songs reference its brand in Brazil, so naturally it transformed the content into covert ads.

Spotted! Burt’s Bees celebrates 40 years with pop-up

The Clorox brand aims to highlight that its products are environmentally sustainable.

Spotted! Boston Pizza gives disgruntled Maple Leaf fans a chance to throw tantrums

The mobile rage room is a part of the restaurant’s campaign to bring rival Canadian fans together.

Sobeys is sending motivation to Canadian Olympians

The grocer hopes to bring people together with a microsite that will house inspirational messages sent to Team Canada.

KLM inks deal with TFC to strengthen its business in Toronto

The partnership includes digital and social media ads, as well as in-stadium visibility and OOH spots.

Heinz pairs packaging and OOH with Google image recognition tool

Canadians can now use their smartphones to find restaurants that serve the brand’s ketchup.

RBC, Toyota and Lululemon among Canada’s Olympic House partners

The space will open its doors in July and will be the gathering place for Team Canada family, friends and fans in Paris.

Spotted! Go Maple Leafs Go Train leaves the station

MLSE has partnered with Metrolinx to run a blue-painted GO Transit train with giveaways for passengers.

SJC Media rebrands their events and experiential arm

Wonder will focus on food, fashion, learning and cultural experiences.

Peroni Nastro Azzurro seeks to fill the gap in the market for low-alcohol beers

The Italian brand is launching a 360-degree campaign in Ontario to promote its new beer.

Spotted! Illuminarium turns Hasbro toy into immersive experience

Lite-Brite: Worlds of Wonder reimagines the iconic Hasbro property and features new components and play experiences.

Spotted! CRA tests Canadians’ skill at spotting scams

The activation aims to educate Canadians on the latest tactics used by swindlers.

PepsiCo and Labatt Breweries launch new product with a 360 campaign

The media plan includes social media spots, OOH ads and influencer collaborations.

Three-quarters of Canadians recall advertising seen in cinema

A Lumen report commissioned by Cineplex also found that 35- to 49-year-olds pay most attention to ads seen in cinema.

Spotted! M&M’s to place sculpture at Yonge-Dundas Square

The Mars Wrigley brand is also rolling out a media plan with social media ads, content created by local influencers, TV promotion and billboards to reach more Canadians.