Features
Jason Furlano on what big tech innovations will affect marketing
From the watershed moment of wearables to an influx of DOOH, the MIQ sales VP weighs in on how brands will have to deal with all that data.
How will the industry remember 2019?
There were account wins, there were surprise agency moves and there were major acquisitions. Here’s what got you clicking this year.
Karine Courtemanche on small victories and the big picture
On the last day of the MiC industry wishlist, the Touché! president discusses how to use the present to optimize for the future.
Phillip Crawley: “Advertising isn’t going to be your life-saver”
The Globe publisher admits that times are complicated – but there are ways to future-proof beyond advertising.
Jean Mongeau on weaning off hockey and the future of broadcasting
The outgoing CRO of CBC/Radio-Canada’s media solutions is the first subject of our annual tradition, but despite his impending departure, his passion for a healthy industry is stronger than ever.
Helen Galanis brings Initiative out of the dark
In just three years, the Media Leader of the Year made significant strides in improving the agency’s reputation and creative output.
Sour Grapes: Don Cherry, diversity and the future of hockey
Buyers and analysts weigh in on the changing landscape of the sport following the controversial personality’s firing from Sportsnet.
Media roundtable: Switching up the pitching
Does an agency need to be everything to every client – and whether or not some have the luxury of saying no.
Media roundtable: Has media become ‘The Hunger Games?’
Is the Canadian media landscape approaching greater sustainability – or are today’s compensation models upending the way things were?
Media roundtable: What really matters in the pitch?
MiC’s experts look at the investments required to do good work – talent, time and tools – and try to determine where the industry might be coming up short.
Media roundtable: How agencies are investing differently
Agency leaders and marketers ask the big questions: like what happened to the 360 planner? How much data is too much data? And where is all the money going?
Talking Talent: How to foster growth from junior to VP levels
Graham Moysey talks talent, including where IPG Mediabrands is bridging gaps and where some work still needs to be done.
Talking Talent: How to find fluidity and adaptability
Havas team members discuss the benefits of not ‘staying in your lane’ and how to foster technical, and creative, talent.
Talking Talent: Stuart Garvie and Tim Castree on where the gaps are
GroupM’s Canadian and North American CEOs share their thoughts on how to recruit better, foster better talent and build a stronger C-suite.
The 2019 Agency Family Tree
A detailed look of what agencies the major players own and operate in the Canadian market.
