Features
Spotify’s ad exchange platform available in Canada
The audio streaming service launches its first programmatic ad exchange and delves deeper into measurement tools.
Beyond the Code, part 4: CBC’s Shaghayegh Shahrokhi Tehrani on AI’s role in media
At the pubcaster, Artificial Intelligence is being used to help journalists understand their audience.
Beyond the Code, part 3: 99Raven’s Fab Dolan on the power of good inputs
What CMOs need to know about adopting AI today.
Predictions 2025: Christine Saunders on what needs to change in media
Media in Canada continues its look into the future of media, with the help of industry leaders.
Omnicom-IPG merger seen as a boon to independents and boutique agencies
Industry leaders weigh-in on the benefits of the formation of a global giant.
MiC Roundtable, Part 3: how the industry can thrive in the future
Industry leaders talk challenges they may face in five years.
Big changes are afoot for live sports, say media buyers
Execs say there are a whole host of benefits and issues when it comes to streamers striking deals with sports leagues.
MiC Roundtable, Part 3: The fear of missing out on untapped audiences
In the third and final installment of the discussion, media and marketing leaders explore the opportunities that exist when it comes to targeting.
MiC Roundtable: Where are media dollars going?
Media leaders and marketers discuss the challenges they’re (still) facing when it comes to closing the gap between digital and traditional media investment.
Checking in with UM Canada CEO Ben Seaton
Six months in, Seaton is focusing on agency growth, human intelligence and talent.
Media giants and media buyers dive into the proliferation of ad tiers
In this state of the union feature, we look at how the golden age of stream-vertising is coming to life across entertainment platforms.
MiC’s Preview Review: Glassroom, GroupM
Media in Canada interviews Scott Stewart and Kevin Johnson in the final part of our predictions series.
Virtual Roundtable: Fashion retailers emerge from hibernation
Leaders across the industry discuss how the reopening phases are affecting their media strategies.
