Features
Virtual Roundtable: Fashion retailers emerge from hibernation
Leaders across the industry discuss how the reopening phases are affecting their media strategies.
Shepherding through the mayhem: roundtable
Just a few days before the pandemic prompted a lockdown in Toronto, execs broke bread and discussed planning in an age of disruption.
What does pitching look like amidst the Zoom boom?
From chemistry to data and how to manage talent, the pitch playbook has been completely rewritten.
Virtual Roundtable: Auto brands in the driver’s seat
Leaders at Hyundai, Nissan, Subaru and Horizon Media discuss what’s next as the country begins to reopen.
Brand building in unprecedented times
With the world on pause, is now a good time to turn the focus from bottom-funnel efforts and back to brand building?
How ad spend allocation could shift during (and post) COVID-19
Will OOH slump? Will digital surge? Investment experts from GroupM and Dentsu say it’s not so simple.
MiC Roundtable: Impact beyond investment
As the industry braces for even more changes – from cookies to privacy regulation – how are marketers adapting, and how are they leaning on their agencies?
Jason Furlano on what big tech innovations will affect marketing
From the watershed moment of wearables to an influx of DOOH, the MIQ sales VP weighs in on how brands will have to deal with all that data.
How will the industry remember 2019?
There were account wins, there were surprise agency moves and there were major acquisitions. Here’s what got you clicking this year.
Karine Courtemanche on small victories and the big picture
On the last day of the MiC industry wishlist, the Touché! president discusses how to use the present to optimize for the future.
Phillip Crawley: “Advertising isn’t going to be your life-saver”
The Globe publisher admits that times are complicated – but there are ways to future-proof beyond advertising.
Jean Mongeau on weaning off hockey and the future of broadcasting
The outgoing CRO of CBC/Radio-Canada’s media solutions is the first subject of our annual tradition, but despite his impending departure, his passion for a healthy industry is stronger than ever.
Helen Galanis brings Initiative out of the dark
In just three years, the Media Leader of the Year made significant strides in improving the agency’s reputation and creative output.
Sour Grapes: Don Cherry, diversity and the future of hockey
Buyers and analysts weigh in on the changing landscape of the sport following the controversial personality’s firing from Sportsnet.
Media roundtable: Switching up the pitching
Does an agency need to be everything to every client – and whether or not some have the luxury of saying no.
