Mobile
Elle Quebec opens its closet
The magazine expands its interactive presence following a spike in mobile readership.
BCE loses appeals court bid to retain mobile TV pricing
The Federal Court of Appeal in a March 23 decision said “Bell has not established that it will suffer irreparable harm” if the mobile TV service is banned until the case is heard.
Metroland takes classifieds mobile, yo
Its new classifieds app, Tradyo, is targeting a millennial audience in a bid to battle category incumbents.
Addictive Mobility pilots in-app re-targeting tech
The mobile-focused DSP’s CEO Naveed Ahmad on the launch, which he says is the first step in its move toward becoming a “hardcore tech company.”
Which millennial group are you reaching on social media?
How much time younger millennials are spending interacting with brands online, and how that differs from their older counterparts, according to new data from Ipsos.
StackAdapt adds in-app programmatic abilities
CEO Ildar Shar on its partnership with PubNative and why it has shifted its business to focus solely on advertisers.
ZenithOptimedia’s Blue 449 to open in Canada
The new global media agency network will span 16 countries, with a new Canadian office to be launched by Frank Friedman.
TheScore gets ‘Furious’ over March Madness
Universal Pictures Canada is one of the brands on board for the sports app’s NCAA tournament coverage, using it as a launch pad for the upcoming Furious 7 film.
Guinness’ mobile ad unit puts a pint in users’ hands
The Diageo Canada brand’s St. Patrick’s Day-themed mobile execution lets consumers complete the perfect pour.
Dive Networks brings Sid Lee on board
The company is working with the creative agency, installing data visualization screens in its office, and applying the numbers to its future Axe campaigns.
Targeting healthcare
A new Ontario campaign is using location-based ads to raise awareness about violence against healthcare workers.
ELuxe taps into the influence of YouTubers
YouTubers and brands can get involved with Reelstyle.co, a new merchandise site from the company.
Waze begins sales drive in Canada
The Google-owned traffic app’s first Canadian sales manager tells MiC about promotion plans, and the advertising verticals it is targeting.
New native platform hits Canadian market
Details on the Toronto-based Real Content Network from founder David Benoliel.
V to rep ads for TV5 and Unis online
The media co will now be selling advertising opportunities for the specialty brands.
