Mobile
W Network launches an online takeover
The Corus brand is aiming to increase fan engagement (and brand interaction), with a new social media opportunity for some of the channel’s biggest stars.
Hubub announces monetization model
Details on the sponsorship opportunities that will be available on the site, and sold by Bell Media in Canada.
The Loop and BuzzFeed sign content deal
The Bell Media lifestyle site can now feature the global media behemoth’s content on all of its platforms.
Garnier puts new launch in hands of influencers
The L’Oreal brand is rolling out its largest influencer campaign to support the launch of a new line of products.
Oboxmedia to represent Roblox
The company will be exclusively selling ads in Canada for the massive multiplayer game.
W Network expands online presence
Corus aims to create a broader brand presence with the launch of lifestyle-focused W Dish and video hub W View.
Camp Ooch wins free media at Billy Bishop
The client’s agency, MacLaren McCann, won the Billy Bishop Toronto City Airport Creative Competition, ahead of this spring’s airport expansion.
BMW and the Globe partner on custom digital ads
Details on the new branded content campaign aimed at connecting Globe readers with personalities around the car co’s X models.
CTV Go adds more carriers
The app is now available to 90% of English Canadian TV subscribers, just in time for the Oscars live stream this Sunday.
L’Oreal is ‘Shazam-ing’ this Sunday’s Oscars
How the makeup brand is changing up its Academy Awards play this year, and details on other sponsors, ahead of this Sunday’s broadcast.
La Carte targets seasoned travellers
Aimed at reaching readers with the means to travel well, the new digital magazine is launching a weekly newsletter next week.
La Presse adds to Toronto team
Julie Ihamaki has been hired as director of brand management and strategy development.
Corus launches a slew of radio apps
The media company has launched customizable apps for 38 of its stations, targeting the nearly 74% of listeners that connect with online radio through mobile.
One-tenth of Canadians are watching TV online
That stat is up from 6% last year, and other information from the latest MTM report.
Magazines Canada issues new digital guidelines
The organization has released a set of protocols to help agencies and publishers measure audiences across all screens.
