Mobile
AAM hands out first tablet certification
New results from La Presse+ as its ad certification is announced.
Juice launches spinoff company
CEO Neil Sweeney shares why he thinks Freckle IoT (internet of things) needs its own team.
Rogers strikes video deal with Conde Nast Entertainment
Rogers Communications gets exclusive rights to sell Conde Nast Entertainment’s digital video in Canada.
Canada will play mobile catch-up in 2015: Strolz
Canadian agencies will increase buying in the mobile space as ad options and metrics improve, says Joe Strolz, chairman, IAB Canada.
Juice Mobile hires Rebecca Shropshire
CBC’s director of digital commercial innovation is joining the company as VP of sales for Canada.
Who’s noticing your brand on Instagram?
New research and takeaways from this week’s InstaCamp conference from founder Michael Scissons.
Why the TV focus for CraveTV?
Bell Media execs on why the new streamer is focusing solely on TV content, unlike its competitors Netflix Canada and the Rogers/Shaw joint venture shomi.
CraveTV to launch Dec. 11 for ‘price of a latte’
The TV streaming service is an add-on to Bell Media’s pay TV offerings and will also be available on Eastlink and Telus’ Optik TV.
Tapped Mobile signs with Shazam
The mobile ad tech company will be the exclusive Canadian representative for the listening interface.
Tracking the TTC’s Wi-Fi network
A whistle stop look at the results so far and new opportunities for the ad-supported system.
Who are the multi-screeners?
A new report from MTM says 17% of all Canadian internet users have four screens on the go, up from 3% two years ago.
Blue Ant Media’s banner year
Following its U.S. expansion and the purchase of an MCN, the multi-platform company is MiC sister publication Playback‘s Media Company of the Year.
Microsoft, BMW pilot a cross-device campaign
The automaker leveraged users’ Microsoft Account IDs to serve relevant creative across the publisher’s properties.
Inventory and CPMs on the rise for mobile
Canadian ad spending is following consumer trends and moving towards mobile on digital platforms, according to new numbers from digital video advertising platform TubeMogul.
Montreal’s subway system is going online
A partnership between Bell, Rogers, Telus and Videotron is bringing a wireless network to the transit service, starting with the downtown area.
