News
Pattison opens applications for its Elevating Voices grant program
The company is giving out $1 million worth of OOH media space to DEI-focused non-profits in the country.
GroupM is partnering with Universal Music for its catalogue and data
The agency also recently landed Johnson & Johnson’s US and Canada media business.
TikTok Canada challenges government shutdown order
The platform maintains that the order is unreasonable since it is “not transparent, intelligible or justified.”
Warner Bros. Discovery separating linear networks from streaming and studios
The announcement was well-received on Wall street, with WBD shares rising by 11%.
Industry News: Stingray debuts video advertising across Metro banners
Meanwhile, L’Actualite finds a new sales partner, and Mplus helps brands target the EV-curious.
CTV ads drive almost two-thirds of gamers’ purchase decisions
New LG research also shows that over a third of gamers age 18 to 34 are heavy gamers, playing more than twice a week.
Deadpool and Wolverine, Trump and Harris topped YouTube content
The year also saw an upsurge in content creators from Quebec taking to the platform.
Omnicom-IPG merger seen as a boon to independents and boutique agencies
Industry leaders weigh-in on the benefits of the formation of a global giant.
GroupM releases positive This Year Next Year report
Both linear and streaming TV will grow 6% next year, while retail media will see double-digit growth for the next two years.
Metro appoints Glassroom as its lead media agency
The partnership extends to all of the retailer’s banners in Ontario and Quebec.
Roku and ITV Studios to bring Graham Norton channel to Canada
The partnership will be bringing other FAST channels to the streamer in early 2025.
Omnicom and IPG set to become one agency
The merger, which is still subject to regulator approval, will boost healthcare, XM, first-party data capabilities
