News

French content is booming on Spotify outside Francophone markets
Last year, more than one in six of global monthly active users listened to French music or podcasts on the streaming platform.

Meridian funnels ad spend toward DOOH
The campaign looks to educate Ontarians on the services credit unions offer.

Prime Video unveils game show programming block
The Winning Wednesday lineup includes four new game shows.

CTV most popular among Millennials and Gen Xers
According to MTM’s latest report, the growth of connected TV has mirrored the popularity of SVOD, with three quarters of anglophones now using it.

Sainte-Justine Foundation’s media plan aims to diversify donor base
With primetime TV spots, OOH, and digital strategies it is the largest fundraising campaign ever undertaken by a single hospital in Quebec.

Torres Media to acquire Evanov’s Ottawa radio station
The new deal means that all three of the Ontario stations slated for closure this month by Evanov will continue to operate.

Dairy Farmers of Ontario brings Milk Masters back to CTV.ca
The show is returning to the Bell Media platform for a second run next month.

Why the Globe and Mail and Via Rail are comparing audience data
Working with Optable, the companies are combining reader and traveler data to create more targeted campaigns.

Bitbuy partners with DAZN to reach sports and crypto fans
The brand’s latest campaign aims to increase credibility in Bitcoin during the current football season.

Media Moves: Youtube launches creator takeover offering
Plus, Active Media Services rebrands and Coegi launches in Canada.

Molson Coors inks deal with Canucks Sports and Entertainment
The partnership includes Rogers Arena, Abbotsford Centre and CSE’s roster of hockey teams.

Go FM acquires two Evanov radio stations
The two stations were rescued from closing today, but the future of a third Ontario station remains unknown.

EV charging network Jolt launches in Canada
The company installed its first free EV charging station, with plans to roll-out 5,000 across Canada.

Spotify’s ad revenue is expected to reach $2.1 billion this year
The music streamer has seen an 81% year-over-year increase in video streaming among Gen Z users.