News
Lumio encourages participation in the classroom with digital campaign
The learning platform aims to connect board sports to active, engaged classroom learning.
TikTok adds group chat to its platform
The new feature comes with certain safety restrictions for younger users.
CMDC and ACA raise concerns over Digital Services Tax
While the 3% levy is aimed at global companies like Google and Amazon, the true cost will be passed on to media agencies and advertisers.
Lotame launches Curation to help brands find their audience
The platform offers trusted inventory across every format, device and channel, to ensure advertisers can increase performance and efficiency.
Rogers tees up with the Presidents Cup
The company is the official telecommunications partner of the tournament, which returns to Canada after 17 years.
Goldfish Crackers are targeting Gen Z with Collages
The campaign on Pinterest runs through September with a mix of ad formats, including Spotlight, video and static ads.
Havas Media Canada appoints new president
Louise Simkin was a partner in performance marketing, technology and analytics at Noise Digital.
Corus files complaint to CRTC over Rogers’ Disney, WBD deals
Corus Entertainment is alleging that Rogers has given itself undue preference after adding the Disney+ ad tier to its existing plans.
Record-breaking digital audiences for CBC Olympic coverage
Connected TV viewing accounted for about 65% of the total time spent watching the Games.
Instacart expands its ad capabilities in Canada
Danone is the first company to test out the new suite of display ads.
Bonterra unveils interactive mural to help clean the ocean
The brand is also creating an installation piece at the Canadian Science and Technology Museum.
Quebecor reports media revenue increase for Q2
The telecom company reported an overall revenue of $1.39 billion for the quarter.
The Trade Desk continues to report revenue growth
The company saw positive results for Q2, thanks to new streamer partnerships and a wider adoption of UID2.
X lawsuit prompts dissolution of GARM
The antitrust lawsuit filed by the social media platform this week also targeted several major brands.
Chatime targets nightime crowd with geofencing and social tactics
The bubble tea brand is looking to position itself as a social destination for Gen Z.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
