News
Michele Erskine named VP of Astral OOH
The OOH veteran was most recently CEO of the Canadian arm of Outedge Media, which was recently purchased by Bell.
Teads merging with Outbrain
The new company is expected to reach over two billion monthly consumers across more than 50 markets.
Bell Media saw advertising grow in Q2
The company’s ad revenues also increased, thanks to growth in Crave subscribers and sports streaming.
Snap reports mild growth for second quarter
Despite growing revenue and users, weaker-than-expected guidance for Q3 hurt the social platform.
The 2024 Media Innovation Awards shortlist jury
Meet the industry experts who will help narrow down entries to the best of the best.
Sol to provide a patio while you wait for a patio
The brand’s activation continues to tap into its ownable territory outdoors.
TLN gains rights to more Italian soccer
The network will feature Serie A matches every weekend.
Meta’s digital advertising drove a positive Q2
Total revenues reached US$39.07 billion, an increase of 22% year-over-year.
Rogers named the new lead sponsor of TIFF
The telecom giant is stepping in after the festival and Bell ended their 28-year-long relationship.
Parkinson Canada pairs with Elle to change perception of the disease
The “Swagger” campaign includes OOH, wild postings and a fashion spread featuring real life women.
O.B. Tampons aims to educate Gen Z
The summer-long campaign includes influencer content, a how-to video and TikTok ads.
Horizon Media adds Richard Ivey as executive vice president
Ivey brings more than three decades of experience to the role.
Narcity cancels crowdfunding campaign
NMG will relaunch its search for investors again, once its new models and brands have been established.
A&W launches campaign to raise awareness about multiple sclerosis
The QSR is raising funds to help develop programs that improve the lives of Canadians with the disease.
Reminder: Submit your entries for the 2024 Media Leader of the Year
The deadline for nominations is August 16.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
