News
Magellan AI adds cookieless identifiers
The addition of UID 2.0 and ID5 aims to future-proof podcasting and help it compete across mediums.
Postmedia reaches agreement to acquire Saltwire
The Atlantic Canadian media company had filed for CCAA protection after years of financial difficulties.
OpenAI takes on Google with new search platform
SearchGPT is being trialled by a small group of users, with plans to integrate the final version into ChatGPT.
OMD Canada bolsters its leadership team
Meredith Menkes, Diana Walter, and Amanda Tathem will report directly to CEO of OMD Canada Cathy Collier.
Rogers reports 7% increase in media revenue for Q2
Rogers Communications saw an overall revenue increase of 1% for the quarter, coming to $5.09 billion.
Mac pins and puckers up for National Lipstick Day
The company is the first beauty brand to use Pinterest’s new Premiere Spotlight with Collections format.
IPG sees small but steady growth in Q2
The global holding company saw North America experience the lowest growth among the markets it operates in.
Alphabet ad revenue grew in Q2
Despite positive earnings, the tech giant’s stock price took a hit based on YouTube’s lighter-than-expected ad revenue.
The value of the 2024 Olympic Games, according to media buyers
Execs are predicting higher audience levels, but mixed investment levels in a year of increased summer sporting events.
Deadpool prefers Tim Horton’s coffee in brand collaboration
Ryan Reynolds partnered with the Canadian QSR to promote a special screening of the film in Toronto.
What do media leaders think of Google’s plan to keep cookies alive?
The industry spent four years preparing for their elimination in Chrome, but media leaders say they’ll continue to seek alternatives.
Scotiabank gets naming rights to Calgary’s new arena
Scotia Place is meant to revitalize the city’s culture and entertainment district.
Why brands should strive for both active and passive attention
New research, commissioned by Pinterest, finds that combining the two is the most effective strategy.
Almost a third of youth have played a game on Netflix via connected TV
MTM publishes its first report on the media consumption habits of young people.
Who will be watching the Summer Olympics?
Media in Canada looks at the expected audience interest for this year’s Games.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
