News
Jose Bautista is back for Mary Brown’s Chicken
The former Blue Jay has signed a multi-year sponsorship deal with the Canadian QSR, which is already the official chicken restaurant of the team
Royal Ontario Museum moves its business to Cairns Oneil
The new AOR will handle all planning and buying beginning with a new summer campaign this month.
Vendo Media to be Captivate’s exclusive sales partner in Alberta
The DOOH company will be responsible for Captivate’s 500 screens in office buildings and luxury residences.
People Moves: Leadership changes at Bell Media
Stewart Johnston will step into a new role as senior VP, content and sales and Karine Moses, is moving into senior VP of SMB and internet companies group.
Vimeo to be the exclusive streaming partner of the Canada Games
The next games will be held in August, 2025 in St. Johns, Newfoundland.
Where will the upfront dollars go in Canada?
The U.S. upfronts gave Canadian agencies a peek into the fall broadcast season, and what the big streamers have planned, but who will take the biggest slice of the ad pie.
Upfronts 2024: CBC highlights Canada’s diversity
The pubcaster is also launching 14 FAST news channels to serve communities across the country.
NHL hosts the first Stanley Pup rescue dog competition
The event to be broadcast on Sportsnet is attracting celebrity dog lovers and brands that support animal rescue groups as part of their charitable activities.
Spotted! Tostitos and Susur Lee open “tasting windows”
The activation is inspired by the wine windows of Florence, and will raise funds for Second Harvest.
Torstar finds new partner in The Altitude Platform
The collaboration is meant to give the media company the ability to deliver premium ads for marketers.
Skycanner uses OOH to entice Canadian NBA playoff support
To reach gig-tripping fans, the brand placed billboards in the hometowns of two NBA players
Google introduces new AI-powered ad tools
The new products will make ad creation easier and more compelling while making in-ad shopping more engaging to consumers, according to the brand.
A look back at the U.S. upfronts
PHD’s Jeremy Johnston and Horizon Media’s Jenny Croswell share their biggest takeways from the American presentations.
IAB Tech Lab provides guidelines for choosing ID solutions
The guide demystifies various cookieless options and outlines the steps and factors for evaluating new privacy-safe ID solutions.
CRTC approves APTN proposal to consolidate feeds, increase rate
The change will see the creation of APTN Languages, a channel dedicated to Indigenous-language programming.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
