News
Optable joins with Raptive for better identity management
The alliance gives Raptive the ability to provide its advertising partners with a privacy-safe clean room solution.
Basis Technologies integrates Pinterest campaign reporting
Basis simplifies performance tracking and reduces the time needed to check on campaign performance.
Social networks are the leading media channel for ad spend
WARC Media’s latest report shows that investment in AI has helped increase the popularity of the platforms.
Spotted! Boston Pizza gives disgruntled Maple Leaf fans a chance to throw tantrums
The mobile rage room is a part of the restaurant’s campaign to bring rival Canadian fans together.
Race for the Stanley Cup attracts dozens of playoff partners
Playoff partners have launched numerous ad campaigns and contests hoping to score with hockey fans across the country.
Checking in with UM Canada CEO Ben Seaton
Six months in, Seaton is focusing on agency growth, human intelligence and talent.
Bell reports increase in advertising amid decline in subscriber revenue
Total digital revenues also grew 33% due to the company’s programmatic advertising.
Universal Music returns artists to TikTok
The social and music media giants have reached a deal that, in addition to improved artist compensation, also includes AI protections.
Snap and Meta reveal updated AR and AI tools
The social media companies recently updated advertiser and user offerings with new tech tools.
Media Experts takes flight with WestJet
The agency picks up the media planning and buying account from Touche.
Seedtag expands operations into Canada
Amanda Pui is named national sales director responsible for opening and growing the contextual ad company’s presence in the market.
Citytv pulls plug on Cityline
The 40-year-old lifestyle and home decor show will be reimagined under the Breakfast Television brand.
TikTok looks to improve online security amid possible ban in the U.S.
The latest update is intended to provide more clarity around acceptable content, while removing accounts that go against its policies.
Metroland partners with Flipp as it transitions to digital-only model
After discontinuing its physical flyers in the fall, the publisher is looking for ways to continue reaching consumers.
How do different generations perceive and respond to OOH?
A new cross-generational COMMB report was created to help advertisers build campaigns that bridge demographics.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
