News
Basketball Canada suits up with Indochino
To celebrate, the suit retailer will be launching a limited-edition “Made For You, By Us” custom-lining campaign.
Koho enters the big leagues with NBA sponsorship
The nationwide campaign will reach more Canadians than the fintech brand has ever done before.
Newcomers use their smartphones for everything, except for SVOD
More than four in five newcomers rely on WhatsApp, Messenger, and other free options.
True Media joins Meet The People
The True Independent Holdings group of agencies will take over general media services for the Meet The People international group of independent agencies.
Netflix adds 9.3 million subscribers in Q1, sees stock price fall
The streaming behemoth also announced that it would stop reporting subscription numbers.
Pluto TV launches its first Hindi FAST channel in Canada
DesiPlay TV offers free viewing of Bollywood movies and award-winning shows.
Peersway readies self-serve influencer marketing platform
The service, which is free or brands, marketers and PR agencies, lets small and medium-sized businesses work with trusted nano-influencers without breaking their budgets.
Christy MacLeod named Kinesso chief data and solutions officer
The former EVP’s mandate includes elevating the agency’s AI-powered capabilities and performance-driven services.
Spotted! Volkwagon’s newest OOH cleans the air of carbon dioxide
By using carbon dioxide-eating paint, the murals celebrate sustainability and the car brand’s line of electric vehicles.
Nearly 40% of Canadians watch streaming exclusively: Vividata
The newest Study of the Canadian Consumer dives into the country’s media consumption habits.
Omnicom kicks off the year with positive financial results
The company expects to grow by 4% to 5% this year with its recent acquisition of Flywheel Digital.
Postmedia creates new app to connect with communities
The company is working to offer subscribers more curated content, which it hopes will deliver a more engaged audience to advertisers.
Peroni Nastro Azzurro seeks to fill the gap in the market for low-alcohol beers
The Italian brand is launching a 360-degree campaign in Ontario to promote its new beer.
McDonald’s buys the most TV spots across markets, again
AdEase’s latest report shows that the QSR recorded 2,232 combined occurrences in the second week of April.
The PWHL cuts deal with Bic
The Soleil Escape is the official razor of the PWHL in Canada.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
