News
Dove runs its second Pinterest Premier Spotlight campaign
The beauty brand was the first brand to use the Premier Spotlight ad format in Canada.
Broadsign releases State of Static OOH report
Out of Home continues to thrive even with the recent strength of dynamic, digital signage.
DoubleVerify adds tiered brand suitability to MFA solution
The AI-powered solution allows more nuanced content monitoring to help advertisers optimize their digital investments.
How agencies are using artificial intelligence
AI is enhancing productivity and campaign effectiveness but humans are overseeing the work, making the decisions and pushing all the buttons.
Radio remains a viable and thriving medium
Radio Connects, the trade association for the radio industry, responds to Bell Media’s comments on the viability of radio as a medium.
King’s Hawaiian inks deal with the Toronto Maple Leafs
The American bakery will be the team’s official bread sponsor.
PEI signs on as official travel destination partner of the NHL
The multiyear agreement grants the tourism board marketing opportunities through the League’s broadcast, digital and social media channels.
Jury selection complete for Quebec’s Idéa Awards
The deadline for submission has also been extended to March 8.
IAB Tech Lab releases analysis of Google’s Privacy Sandbox
Until March 22, IAB Canada is inviting the industry to provide comments on the adoption of Google’s Privacy Sandbox.
In the aftermath of Bell’s cuts, media leaders weigh in
By selling and not shuttering radio stations, some see a silver lining for local and regional owners to build connections to communities.
Canadian ad spend down in Q4 2023
Although spending dipped, there is good news in the report for print and audio advertising, according to Guideline.
After disappointing Q4, Bell is cutting 4,800 jobs, selling off radio stations
The telecom and media company saw a more than 20% decrease in revenue.
Cineplex’s annual revenue increased by 25.9%
The growth is largely due to a 30.1% rise in annual box office earnings.
ACA takes next step in cross-media measurement solution
The Association of Canadian Advertisers hopes to have collaboration and input in the development of an RFI from across the industry.
Crave is ready for (Amazon) Prime time
The Canadian streamer will soon be available on Amazon Prime alongside Paramount+, Starz, MGM and others.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
