News
Optable introduces early access program for its privacy sandbox
The privacy-safe program is seamlessly integrated with the Optable DMP data management solution.
Destination Canada creates pickleball spa to lure U.S. visitors
A supporting campaign by Initiative includes online and DOOH placements across NYC and near other pickleball courts.
M&M’s to launch its first-ever Canadian Super Bowl campaign
The candy brand aims to promote its new product with a video, starring three NFL legends, and social media ads.
Google begins rollout of conversational AI search ads
Canadian advertisers now have beta access to the tech giant’s ad campaign product.
Netflix had a very good Q4, plans to enter the live appointment viewing ring
The streamer reported 13 million new signups last quarter and announced a new partnership with WWE.
Days Inn closes two on-ice sponsorships
The hotel chain will be a sponsor of the upcoming Canadian Hockey League and Curling Canada events.
Procter & Gamble moves more media buying in-house
The company remains focused on daily use products, but is taking a write-down on Gillette.
Taboola expands into Canada through a deal with Postmedia
The media conglomerate will integrate the Taboola Feed into its news outlets, and will have access to the company’s data platform, Homepage For You.
Where’s the snow? Industry execs on the changing climate’s impact on media
While milder winters and extreme heatwaves are becoming more common, OOH could prove to be adaptable in finding ways to reach people outdoors.
Coors Light Chill Train on track to reach the Super Bowl
Fans in Vancouver, Calgary and Toronto can catch the train as it journeys to Las Vegas for the Big Game.
A magazine for newcomers is set to launch fall 2024
The publication is a partnership between SJC Media and 369 Global that will highlight successful New Canadians.
Monday Moves: New chief commercial officer at The Trade Desk, and more
MiQ, Spark Foundry and The Globe and Mail are also promoting and adding to their management teams.
Behind the Buy: GoodLife targets high-traffic locations from airports to dog parks
The multi-media campaign targets consumers throughout the day.
Telus bundles popular VOD platforms in Stream+ offering
The package will now offer Netflix, Disney+ and Prime Video under two new tiers, one of which includes ad-supported versions of the services.
The Major League Soccer signs a new sponsor
Chevrolet will collaborate with the MLS to host events at the league’s training facilities, and will run digital ads in the stadium.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
