News
Harvey’s signs on as title sponsor of TSN’s SC with Jay Onrait
The sponsorship includes in-show integration, set decor, digital and social media executions.
GroupM convenes a team to reenvision ad formats for the streaming era
The Ad Innovation Accelerator includes network rivals BrightLine, Disney, KERV, NBCUniversal, Roku, Telly, and YouTube working together to update the 30-second commercial.
Amazon sets date for advertising rollout on Prime
Execs from Horizon Media, Cairns Oneil, Cossette Media and Glassroom weigh in ahead of the Feb 5 launch.
Google begins to end third-party cookies
The company began testing Tracking Protection, a feature that limits on-site tracking by restricting access to cookies for 1% of Chrome users.
Susan Marjetti retires as GM at CBC News, Brodie Fenlon steps into the role
The CBC veteran oversaw the return of the Junos as well as the launch of the CBC Listen Platform and CBC Podcasts.
Happy Holidays from MiC!
Media in Canada is taking a break for the holidays and will be back in your inbox on Jan. 3, 2024.
Apple Canada weighs in at CRTC hearings
The Path Forward: Apple and the Rogers Group of Funds presented their takes on the need for, and distribution of, contributions, while ACTRA sounded off on discoverability.
CMF, Quebecor kick off CRTC’s three-week hearing process
The Path Forward: Broadcasting and funding organizations discuss the urgent need to bring new funding into Canada’s screen sector.
Canadian Heritage issues final policy direction to CRTC
Ahead of a series of hearings to address outstanding issues around Bill C-11, the government has outlined priorities for the regulator to address.
Vividata explores how Canadians are responding to Bill C-18
The blocking of Canadian news on social platforms is most noticeable and concerning to younger adults.
Omnicom buys Flywheel Digital
Omnicom CEO John Wren says the investment in the B2B digital commerce service will help the company meet the needs of the fast-growing e-commerce market.
Spotted! Haribo’s creepy-cute Toronto pop-up
Publicis Canada and North Strategic are giving Toronto commuters a Halloween treat and photo-ready moment.
Strike, ad woes underscore latest Corus financials
Burdened by debt, lack of new content and a soft advertising market, Corus CEO Doug Murphy said the company is focused “on what we can control.”
Fast food and furniture top the lists: AdEase Radio
The quick-serve restaurant category continued to be a busy one on airwaves across the country for the week of October 16 to 22, 2023.
Government, pharmacies dominate the airwaves: AdEase Radio
Shoppers Drug Mart led the field in Vancouver, Ottawa and Toronto, while the Alberta government tackled electricity issues and pension reform in its home province.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
