Out Of Home
Astral Media and Corus Entertainment raise Q3 earnings, despite revenue falls
Both TV and radio broadcasters faced a soft advertising market as they managed to squeeze out higher profit lines during the quarter to May 31.
Spotted! Scattered pianos and giant window portraits
The Pan Am Games launched its countdown by unveiling a street piano project and photographs of immigrants on City Hall windows.
Francois M. de Gaspe Beaubien takes over at Zoom Media Canada
The chairman tells MiC about the decision behind taking over the company’s Canadian operations and the departure of Cathy Fernandes.
Bell unveils benefits package for $3.38 billion Astral Media takeover
The phone giant proposes to spend $96 million to develop and produce indie Canadian TV programming, and divest itself of 10 radio stations, to receive regulatory approval.
Couche-Tard brings new meaning to its messaging
The convenience store network is using cabs and billboards to illustrate how close its stores are to consumers in its first OOH campaign.
Spotted! Vancouver Aquarium puts penguins in a tree
A billboard on Granville Island sits camouflaged amongst trees as part of the aquarium’s campaign for its new feathered friends.
Spotted! Warner Brothers changes street signs
The movie company is promoting the Canadian premiere of The Dark Knight Rises by switching up street names in Toronto.
Pattison Onestop launches online Ad Shop
The OOH company has made its portfolio of indoor digital faces available for online purchase through a new site.
Canadian Women’s Foundation sheds light on abuse
The advocacy group launches its first national advertising campaign using baby imagery juxtaposed with a troubling statistic.
Spotted! Nissan Canada lights up the sky
The car co used a 3D holographic water show to help launch its 2013 Altima on Canada Day.
RBC cheers for the London Olympics in cabs
As part of its sponsorship of the 2012 Games, the bank is giving Canadians the chance to send personalized messages of support to hometown athletes.
Taxi Instagrams an indie film promotion
The agency responded to a Twitter message asking for ideas to promote a Montreal film with an outdoor campaign that makes use of smartphone photography.
WKD’s British invasion
The popular pre-mixed vodka is attempting to replicate its UK success on the Canadian party scene this summer.
Spotted! Consumers get a dose of fame from Jell-O
The Kraft Canada brand set up a vending machine in Yonge-Dundas Square yesterday, giving bystanders the chance to have their faces projected on a massive digital billboard.
Spotted! KitchenAid hosts a pop-up picnic
The PINKnic was held on Tuesday night in support of the Canadian Breast Cancer Foundation.
- Lesley Conway named head of Walmart Connect
- UM named media agency of record for 7-Eleven
- Microsoft shuts down its DSP, shifts focus to own AI-powered ad platform
- Endy partners with WNBA in the brand’s largest sponsorship deal to date
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
