Out Of Home
Eighty percent of the Canadian workforce is back at the office, ready to see OOH: report
According to Stats Can, More than 12 million Canadians commute by personal vehicle, while public transportation use is on the rise, too.
Dove’s new campaign reinforces its Real Beauty commitment
In a continuation of 20 years of Real Beauty, Dove pledges not to use AI to create or distort images of women.
Spotify sends a Loud & Clear message
The music streamer is celebrating the release of their latest report with a Dundas Square takeover this weekend
Canadian Young Lions names 2024 finalists
The top finalists shortlisted in the media and marketers categories will now move on to a second round of judging on April 15 and 16.
With new acquisition, Pattison gears up for more northern exposure
The OOH ad company is increasing its reach along the Trans-Canada Highway with the purchase Outdoor Exposure.
Spotted! Reese’s takes to the (virtual) streets with its caramel cup
The Hershey’s Canada chocolate brand highlights Reese’s Big Cup with Caramel two CGI social videos dripping with gooey caramel.
Canadian Tire and Petro-Canada partner to reach more drivers
Both companies are merging their loyalty programs to give customers more places to earn rewards.
Canadian Out-of-Home Awards judging panel revealed
The judges for the 2024 Awards cover all areas of the out of home industry, including brands, creative and media agencies.
Ad spend in 2024 is off to a good start
According to Guideline, buying across all media is up 8% compared to the same period last year.
Clinch preps for a cookieless future with new identity framework
The dynamic ad server says it’s the first client-side ad platform to integrate Unified ID 2.0 into its platform.
Vistar Media updates its platform to simplify OOH campaign planning
Brands will be able to use a new panel, which provides a full breakdown of targeted venues and projected costs.
Pattison enters into advertising partnership with Vancouver International Airport
Starting this year, the OOH ad company will focus on increasing inventory at the airport.
Tangerine aims to reach Canadians on their daily commute with OOH
The company is looking to reinforce its status as the original no-monthly fee bank.
Spotted! PepsiCo erects monolith to reveal new chip brand
The experiential marketing supports the launch of Havoc and its bold, surprising flavours that are intended to entice Gen Z.
Cineplex Digital Media inks deal to extend reach in Montreal
Cominar has tapped CDM to develop and manage digital signage for five of its properties.
