Out Of Home
Outfront Media expands digital presence
Four high-traffic locations in the Montreal region have been converted, bringing the company’s total number of digital faces to 40.
CBC, Radio-Canada strike OOH news deal
The pubcaster is working with digital signage company Screenscape to bring its content into more waiting rooms, storefronts and lobbies.
Spotted! ‘Architectural advertising’ meets automotive
On-site executions at the Montreal International Auto Show from Acura, Honda, Kia, Lexus, Mazda and Subaru.
COMB-ing through the numbers
The organization is on a mission to synchronize the data it has on record with that of its OOH company members.
Pattison revamps sales structure
The OOH company has created a sales team dedicated solely to digital products.
Cieslok Media launches Engage Mobile
The out-of-home company’s new branch focuses exclusively on mobile advertising opportunities.
TC Media signs with Sunwing
The media co is now representing advertising for the travel company’s publications, plane wraps and in-flight TV.
Spotted! W Network’s flashy ‘Dress’ promo
The channel used a flash mob over the weekend in Toronto to promote the upcoming launch of Say Yes to the Dress Canada.
Spotted! Shomi turns Yonge-Dundas Square purple
The streaming service is using the OOH campaign to drive awareness and launch a Twitter contest.
Redefining the store directory
IGotcha Media’s new digital wayfinding kiosks can offer shoppers discounts as they search for a shop.
Astral ups mural presence in Toronto
The company now has eight times more large-format murals in the city following an acquisition from Strategic Outdoor.
Spotted! Interac’s streetside spending reminders
How last Thursday’s snow storm helped the debit card company’s three-day OOH campaign in Toronto.
Juice launches spinoff company
CEO Neil Sweeney shares why he thinks Freckle IoT (internet of things) needs its own team.
OMAC president Caron to helm COMB
Rosanne Caron will head both organizations in the new year as current COMB president Karen Best steps down.
Bell Media Mix’s five-second ad play
The media co has launched a new cross-platform ad product, signing Universal Pictures and Fifty Shades of Grey on as its first client.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
