Out Of Home
Philly ups its OOH
With a new campaign from Starcom and Union Creative, the Kraft brand is empowering its consumers to take on the day.
Lamar Advertising partners with Imagi Outdoor to expand reach in Quebec
The deal means Lamar will now have OOH reach in 140 markets across the province.
CBCMusic.ca Festival to broadcast from Vancouver
The pubcaster is moving the event to the West Coast this summer, after last year’s inaugural event in Toronto.
Teenage Mutant Ninja Turtles to take over Yonge-Dundas
Nickelodeon Canada and Walmart Canada will stage an art challenge activation in advance of the Turtles motion picture release this summer.
TimePlay expands to Cineplex theatres across Canada
The pre-movie app will move beyond screens in Toronto and Vancouver to locations around the country.
HBO Canada goes big for Game of Thrones
The Bell Media channel is launching the largest campaign in HBO Canada’s history to promote the show’s upcoming season.
Spotted! Speed Stick erects ice wall
The Colgate-Palmolive brand challenged Torontonians to climb the 60-foot structure for the launch of a new line of deodorants and body washes.
Spotted! Need For Speed hands out parking tickets
Disney promotes the Aaron Paul action flick by ticketing potential movie-goers’ vehicles.
Bell Media unveils new OOH column design in Montreal
The Astral Out-of-Home division unveils distinct digital and static displays designed for the Quartier des Spectacles cultural hub.
Media reaction to TimsTV
Julie Myers of ZenithOptimedia Canada, Tammy Gardner of Touche Media and Kevin Johnson of Havas Media Canada share their thoughts on Tim Hortons’s new video network.
How Bell Media’s sales department has changed since buying Astral Media
Luc Sabbatini, president of Bell Media Sales talks about the company’s new combined office, multi-platform sales and a changed compensation model for his team.
UB Media acquires Fokus Media
The company has purchased the digital sign network, which has faces on university and college campuses across the country.
Budweiser debuts a ‘Super’-sized goal light
The beer company launched the next iteration of its “Red Light” campaign, which features a touring Zeppelin goal celebration light, during its Super Bowl spot.
Newad names new business development director for Eastern Canada
Genevieve Roy on her return to the company, favourite word and the jargon she hopes to never hear again.
Tim Hortons and Cineplex launch TimsTV
The in-restaurant TV channel will showcase content about the cafe, news, weather and entertainment, with Cineplex selling ads on the network.
