Out Of Home
City of Toronto asks ‘WTF?’
The organization that represents Toronto’s historic sites is targeting millennials with an OOH campaign that also features its largest social media effort.
Spotted! Quebec City Magic Festival defies gravity
The festival is giving people the power of levitation with an illusion activation that includes a bus shelter takeover.
Nissan rolls out a pop-up dealership
The carmaker is bringing its “My Nissan My Choice Sales Event” to Ontario this weekend, allowing visitors to test-drive Nissan vehicles and win prizes.
Molson brings Coors Banquet to Canada
The brand is launching the iconic beer in Canada, with a campaign coming this fall.
Slice unveils fall programming
The specialty’s lineup includes new series Lost and Sold, which premieres Sept. 2 and will be promoted with an activation at Toronto’s Union Station.
CIBC cherishes the moments
The bank is promoting the Run for the Cure with a digital-only video, which will be supported by in-store promotion and additional print and online buys.
Birks channels heritage for rebrand
The Canadian jeweller is opening new stores in Burlington and Montreal with the support of an OOH and print campaign.
Ryerson targets commuters
The university’s G. Raymond Chang School of Continuing Education has launched a campaign targeting potential new students on the go.
Holiday Inn Express gets smart
The hotel chain has revived its “Stay Smart” campaign with a microsite that pits Canadian inventions against each other and a partnership with Just for Laughs.
In a TIFF: L’Oreal Paris targets filmgoers
The company is aiming to capitalize on yearly bumps in makeup sales during the festival with a limited edition collection and pop-up shop.
OMAC unveils updates
Organization president Rosanne Caron on changes to its resources, including market overviews for major centres across Canada.
Scotiabank AIDS Walk for Life keeps it simple
The organization is launching a multi-platform PSA campaign that drives home how easy it is to support the cause.
Old El Paso starts a dinner revolution
The General Mills brand is launching a new product message and tagline with “You Mexi-Can.”
Spotted! Sony adds a little water
The tech manufacturer is launching its new Xperia Z phone with a pop-up shower stall at the Toronto Eaton Centre Sony store to show off its waterproof capability.
Adidas gets interactive
The footwear brand is promoting its Originals line with a video, featuring Run DMC, that uses voice command technology.
