Out Of Home
Vancouver Police Foundation sells its shades
The organization is raising money by letting civilians purchase the police force’s legendary eyewear.
Rogers updates its message
The communications company has launched a new campaign around the tagline “Live Like Never Before.”
Adapt Media names new VP
Dean Lacheur has joined the media supplier as its VP of national sales.
ING encourages big savings
The bank has launched a new experiential and OOH campaign to show how saving on everyday items can pay off in the long run.
McDonald’s gives consumers credit
The QSR has launched a new brand spot to illustrate a shift in the way it communicates.
Staples celebrates back-to-school
The retailer has brought back its “Most Wonderful Time of the Year” campaign with TV spots and its first-ever cinema pre-roll buy.
Lay’s unveils its ‘Flavour’ finalists
The PepsiCo brand is asking Canadians to vote for their favourite pick of the four candidates remaining in the “Do Us a Flavour” contest.
Ontario catches the McLobster
McDonald’s is promoting the launch of the sandwich with a TV and OOH campaign.
Coca-Cola opens happiness with kindness
On top of traditional TV buys, the brand has recruited aspiring filmmakers to help it highlight Canadians who try to make the world a better place.
Aldo gets back to basics
The retailer is targeting women in their mid-20s with a new campaign that puts the focus on its products.
Comic-Con Blog: TV comes alive on the streets of San Diego
Networks took over the streets surrounding the big event with spectacular immersive marketing experiences.
Muskoka Brewery unravels the Mad Tom mystery
The brewery is exploring the many legends behind the name of Mad Tom IPA with its first-ever mass radio campaign for the brand.
Cineplex to acquire EK3 Technologies
The company is looking to expand its digital indoor signage unit, Cineplex Digital Media, which currently has networks in sports stadiums and theatre lobbies.
Spotted! John Frieda opens frizz-free salons
The hair product brand is launching pop-up salons in Toronto, Montreal and Vancouver, which are being promoted by Newad’s digital signage.
Women’s College Hospital channels pink power
The hospital is relying on out-of-home buys and a custom print execution in the Toronto Star to promote its alternative healthcare offerings.
