Out Of Home
Spotted! Sporting Life’s mural for the Ride
The retailer is using the side of its store to illustrate (literally) its sponsorship of the Ride to Conquer Cancer.
Astral OOH names Carte Blanche winners
Work for Kobo in Toronto and Honda in Montreal took this year’s awards, with the Vancouver winner to be announced in early June.
Quebec dairy federation lights up a butter campaign
The federation is using backlit OOH ads in Montreal and Quebec and a website to promote the spread for the summer.
Haagen-Dazs makes big comparisons
The Nestle brand is making itself more visible than it has in recent years, with the introduction of an OOH campaign in Toronto, Montreal and Vancouver.
Liberte keeps it simple
The brand is promoting its Greek yogurt with its first-ever national TV campaign.
Guinness marks a new launch
The Diageo brand is bringing Guinness Black Lager to Canada.
Shoppers Drug Mart launches summer campaign
The retailer’s big summer push includes a contest, in-house brand promotion and customized in-store program with 31 vendors.
Spotted! Tourism Nova Scotia lights up Toronto
The tourism board built a 28-foot replica of the Peggy’s Cove lighthouse to establish its “Take Yourself There” campaign in the city.
Spotted! Stratford Festival hosts Pinballapalooza
The theatre fest promoted its ongoing production of Tommy with a record-setting pinball game and a live performance in Toronto.
KFC crosses off consumers’ bucket lists
The Yum! Restaurants brand has launched the “KFC Bucket List” contest, giving consumers the chance to have once in a lifetime experiences.
Okanagan Spring Brewery stays pure
The beer’s first national campaign attempts to connect with consumers on an emotional level.
Dr. Pepper launches quirky Quebec campaign
The soft drink has kicked off its first campaign targeted directly at the French market, featuring a dancing doctor.
Icy vending machines and mobile storms: MiC’s Global Tour
Dare’s Ian Barr and OMAC’s Rosanne Caron weigh in on a series of out-of-home executions from Scotland’s Talisker Whisky, 7UP and Spain’s ANAR.
Rickard’s introduces a summer brew
Rickard’s Shandy, the third entry in the brand’s seasonal lineup, is being promoted by an OOH and digital campaign.
Plan Canada spells out its cause
The organization is supporting its “Because I am a Girl” initiative with TV spots and its first-ever buy on GO Transit.
