Out Of Home
Renaissance gives a helping hand
The Montreal-based non-profit has launched an OOH campaign to draw awareness to its donation centres and services.
HTC launches its new One
The phone company is getting in front of its target demo with a cinema, digital and event-based campaign.
Spotted! Alexander Keith’s hits the road
MiC talks to Labatt VP marketing Jorn Socquet about the mobile brewery and the brand’s views on promoting beer in 2013.
Ads that serve a good cause: MiC’s Global Tour
Capital C’s Tony Chapman and Havas’ Hannah Savage weigh in on executions from Thailand’s HomePro and Lima, Peru’s UTEC.
Dairy Farmers of Canada shows off its flavours
The national organization has launched an OOH campaign in Ontario and the Maritimes that drives to an informational microsite.
Showcase promotes with partners and aliens
The Shaw Media channel has launched a multi-platform campaign for its big spring shows, which includes a partnership with EB Games for Defiance.
Emergen-C kicks off ‘Kapow Time’
The Pfizer brand is using an OOH-heavy campaign to reach consumers in specific situations where they might feel they need a boost.
Yellow Pages continues its mobile-focused rebrand
The second phase of the “Meet the new Neighbourhood” campaign focuses on the brand’s app and its features.
Astral Media posts higher earnings
The release of the Q2 results comes ahead of the CRTC considering BCE’s second application to acquire the indie broadcaster on May 6.
Dove sheds light on self-esteem issues
The beauty care brand erected two 3D billboards in Toronto, with another in Montreal next week, to kick off its latest multi-platform campaign.
Abcon Media partners with The Media Merchants
The companies will offer advertisers a wide array of non-traditional OOH ad opportunities, including interactive night projections and vending machine apps.
Acura drives in a new direction
The luxury car brand is using its first-ever 90-second spot to promote its 2014 RLX and its new brand positioning.
Zoom Media names new CFO
The media co has named Samuel Recenello to the position, taking over from Bruno Antonios.
American Express Canada goes small
The credit card company has launched a campaign around its “Shop Small” program to encourage Torontonians to support small businesses.
Pattison goes digital in Edmonton
The OOH company has partnered with the Edmonton Transit System to launch a network of digital screens at light-rail transit stations.
