TC Media acquires 74 Sun Media titles
The deal, worth $75 million, includes all of Sun Media’s weekly community titles in Quebec.
Newspaper revenue down in 2012: StatsCan
The government agency has released its latest newspaper numbers, which show advertising revenue dipped by 9.3% between 2010 and 2012.
Sun Media slashes 200 jobs
The Quebecor-owned media company announced about a quarter of the latest layoffs will come from editorial.
Pizza Pizza to promote loyalty in 2014
“Club 11-11” cards will be the subject of a big marketing push on radio and TV in the new year.
Now magazine coming to subway stations
A new deal with Gateway Newstands will see 20,000 copies of the alt weekly circulated in subway stations in Toronto starting in January.
Cottage Life Media adds to its western presence
The Blue Ant Media-owned company is rebranding Cottage magazine and launching the Edmonton Cottage Life and Cabin Show next spring.
Sun Media added as Canadian Olympic Committee partner
The Quebecor-owned publisher is named COC’s official national French-language media partner and regional French- and English-language media partner.
Spotted! Air France brings Paris metro to Montreal
The airline is making transit users in the city do a double-take with its latest execution.
Helixia launches first TV spots
The year-old cold remedy brand has enlisted Canal Vie host and supermom Katrine Paradis as its spokesperson in Quebec.
Chatelaine launches coffee line
The Rogers Media title is expanding its brand with a new line of coffee that will be available at Longo’s supermarkets in the Greater Toronto Area.
AAM board approves newspaper changes
The measurement organization’s directors agreed to eliminate the paid circulation requirement at its most recent meeting, where it also announced new additions to its board.
SickKids brings cinema audience to their feet
SickKids hopes this video of five-year-old “real life hero” Antonio getting a surprise standing ovation will encourage viewers to have a “share of heart” as part of its expanded fundraising campaign.
Aeroplan makes a big splash
The Aimia-owned company has kicked off a new promotional push for its Distinction program, which includes its first TV spots in over a decade.
Samsung aims to beat the holiday rush
Samsung Canada is promoting its ultra high definition TV set with a new campaign that mixes global and Canadian assets.
Walmart’s moms ring in the holidays
The retailer is taking an omni-channel approach to its holiday push, continuing its promotional work around moms and a major focus on its recently upgraded e-commerce site.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
