Gesca Media Sales hires Toronto GM
Merida Lake joins the company from Fresh Juice, as Gesca Media Sales’ La Presse+ releases new readership data.
Sasktel shows off its Rider pride
The communications company is encouraging fans of the CFL’s Saskatchewan Roughriders to show their love for the team in a new multi-platform campaign.
Nissan rolls out a pop-up dealership
The carmaker is bringing its “My Nissan My Choice Sales Event” to Ontario this weekend, allowing visitors to test-drive Nissan vehicles and win prizes.
Molson brings Coors Banquet to Canada
The brand is launching the iconic beer in Canada, with a campaign coming this fall.
Fashion launches online shopping platform
The St. Joseph Media brand’s Fashion Shopping site will feature items selected by editors of the magazine from partnering retailers.
CIBC cherishes the moments
The bank is promoting the Run for the Cure with a digital-only video, which will be supported by in-store promotion and additional print and online buys.
Birks channels heritage for rebrand
The Canadian jeweller is opening new stores in Burlington and Montreal with the support of an OOH and print campaign.
In a TIFF: L’Oreal Paris targets filmgoers
The company is aiming to capitalize on yearly bumps in makeup sales during the festival with a limited edition collection and pop-up shop.
Kia gets into the fashion fold with Flare
The car company has integrated itself into a fashion spread in the Rogers Media title’s September issue.
Scotiabank AIDS Walk for Life keeps it simple
The organization is launching a multi-platform PSA campaign that drives home how easy it is to support the cause.
How Toronto Star’s paywall will operate
The Star Media Group paper has rolled out a soft launch of its new subscriber program, called Digital Access.
Globe and Mail stops print delivery in Newfoundland, Labrador and parts of B.C.
Publisher and CEO Phillip Crawley on the decision to stop sending printed copies to those areas of the country.
Quebecor posts Q2 net loss of $45 million
The communications company saw an overall revenue increase of $8.6 million, but posted a $25.6 million loss in its news media segment.
Flare unveils new look for fall
The Rogers Media brand’s publisher tells MiC about the changes in content and appearance that have been a year in the making.
Rogers updates its message
The communications company has launched a new campaign around the tagline “Live Like Never Before.”
