Quebecor cuts 400 jobs: Union
The media co’s Sun Media papers have made the cuts following a Q3 loss earlier this month.
University of Toronto sets the bar
With the help of agency JWT, the university launches a five-year campaign with a goal to raise $2 billion.
Transcontinental rebrands
Company CEO Francois Olivier tells MiC why the media co underwent a major transformation.
Transcontinental and Loblaw launch a magazine
Juice will be distributed in store and to the retailer’s most valued customers.
Milk ‘really keeps kids going’
The Dairy Farmers of Canada has launched a multi-platform campaign for its 25-year-old program that supplies milk to schools.
David Dusang dies
The former Quebecor VP was killed in a car accident late last week.
Yahoo! Canada to share content with The Hockey News
The deal includes sharing of content in print and online for the Transcontinental Media brand and Yahoo! Canada.
Kraft Hockeyville is on the hunt again
The competition that has communities vying for the title of most passionate hockey town is back with some changes.
The Verdict: Big brothers and sisters come forward
MiC looks at the results of the Big Brothers Big Sisters campaign that called for individuals to become a best bud.
Metro Canada adds three VPs
The group of papers adds one and promotes two into new roles at the company.
CTV promotes its new breakfast show
The Bell Media-owned channel launches a comprehensive campaign in Western Canada for its Morning Live show.
Remembrance Day leaves a momentous mark
The Historica-Dominion Institute launches a campaign, created by DDB, which plays on today’s unique date.
Quebecor sees Q3 drop
A one-time accounting loss and weaker TV revenue lead to the tumble, despite higher overall revenue.
The Heart and Stroke Foundation gets real
The charity advises Canadians of the early onset of heart disease with a bold new campaign.
Travel Alberta and Roots team up
The newly rebranded tourism co collaborates with the clothing brand in its new holiday campaign.
