Programmatic
COMMB introduces new reach and frequency planning tool
The new tool to be released in January uses factual data to give advertisers detailed insights that assist in planning accurate, targeted campaigns.
EV charging network Jolt launches in Canada
The company installed its first free EV charging station, with plans to roll-out 5,000 across Canada.
MiQ and NielsenIQ partner on data solution to prove media ROI
The new tool, MiQ Commerce, intends to track the effectiveness of a campaign across platforms in almost real time.
Numeris and NLogic bring audience data to The Trade Desk
Environics is providing the technology to scale and model the TV data to deliver segments to advertisers.
WARC predicts global ad spend to rise to over a trillion USD
The report shows that the Canadian ad market is due to grow 7.5% to CAD 23.3 billion this year.
Brand safety and ad fraud among advertisers’ top concerns: WARC
Programmatic channels account for 70% of digital spending, underscoring the importance of placing ads next to appropriate content.
Mplus launches post-purchase survey tool for retailers
Precision Retail enables brands to acquire zero-party data from customers, such as their shopping preferences.
What do media leaders think of Google’s plan to keep cookies alive?
The industry spent four years preparing for their elimination in Chrome, but media leaders say they’ll continue to seek alternatives.
Caddle partners with The Trade Desk
Caddle integrates UID 2.0 into its platform and provides its first-party data and transparency to advertisers.
Vistar Media launches Vistar Verify in Canada
The program helps advertisers evaluate inventory quality in the programmatic OOH marketplace.
Telus chooses Magnite ad server and streaming SSP
The technology will enhance the telecom’s connected TV offering, FAST channel and online video ad inventory.
The Trade Desk rolls out new buying platform
Kokai uses AI to help advertisers target audiences and buy the right ad impressions at the right price.
Sharethrough and Equativ to merge
The resulting entity will be one of the largest global independent ad platforms.
WPP partners with Google to make AI-driven marketing more efficient
The company will integrate Gemini 1.5 Pro technology into its operating system WPP Open.
With new acquisition, Pattison gears up for more northern exposure
The OOH ad company is increasing its reach along the Trans-Canada Highway with the purchase Outdoor Exposure.
