Radio
How do Indigenous households in Canada consume media?
Media Technology Monitor releases a study on the usage of TV, radio and social media by 1,379 Indigenous people across the country.
Rogers takes top spot from Shoppers: AdEase Radio
The teleco took first place in Vancouver, Calgary, Edmonton and Ottawa, followed by Esso.
Shoppers is back on top: AdEase Radio
The drugstore chain ranked first on the list once again, with 2,779 more occurrences than the previous week.
Acast says Canadian marketers are keen on podcasts
The Swedish company finds that marketers who are experienced in the medium are most likely to believe that the industry will grow over the next five years.
More radio insights show tune-in is returning
According to MTM’s recent research, 80% of anglophones listened to AM/FM radio on any platform this year, with 25% turning to online platforms to find such content.
Spence Diamonds takes top spot from Shoppers: AdEase Radio
With 6,965 occurrences, the diamond company ranked first in Vancouver, Calgary, Edmonton and Toronto.
Numeris year-end diary says radio reaches 82% of adults
Contributor David Bray breaks down the listening stats for November 2022 to November 2023.
Radio gah-gah: Fall diary of an industry under pressure
Contributor David Bray breaks down the Numeris fall PPM ratings in main Canadian markets and finds consolidation and station staff cuts continuing to be an issue.
Negotiations stall between writers, producers in Canada
Talks to renew the Independent Production Agreement between the two parties are at a standstill, according to a CMPA memo.
Apple Canada weighs in at CRTC hearings
The Path Forward: Apple and the Rogers Group of Funds presented their takes on the need for, and distribution of, contributions, while ACTRA sounded off on discoverability.
Shoppers Drug Mart tops the charts: AdEase Radio
The drugstore chain aired a total of 9,519 ads and took first position in four markets, leaving McDonald’s in second place.
Shoppers Drug Mart paints the airwaves ‘Black’: AdEase Radio
WestJet Airlines and Amazon also made the list of the top 10 most active advertisers during the run-up to Black Friday and Cyber Monday.
Shoppers takes over the top spot from McDonald’s: AdEase Radio
The drugstore chain aired 4,279 more ads than the QSR, and led in almost all markets, including Toronto and Calgary.
The rise of podcasts in Canada’s media mix
With new tech coming online and advertiser-friendly announcements from Acast and Spotify last week, things are looking good for the channel’s viability.
Canadian Heritage issues final policy direction to CRTC
Ahead of a series of hearings to address outstanding issues around Bill C-11, the government has outlined priorities for the regulator to address.
