Radio
Honda Dealer Association buys the most: Media Monitors
The car dealer bought the most radio time in Toronto, with McDonald’s taking the most airtime in Montreal for the week of May 20 to 26.
Juice Mobile to rep French mobile ads for Astral Radio
The company will handle inventory across mobile apps for Astral Radio’s French stations.
The MiC check-in: Miiscan and Shazam
Kal Juman from Miiscan and Mavis Huntley at John St. on how the apps that connect consumers to ads through sound are faring in Canada.
CRTC renews licences for CBC
The regulator has also green lit advertising on Radio 2 and Espace Musique for a three-year period.
Honda Dealer Association buys the top: Media Monitors
The car co bought the most airtime in Toronto, while Mondo Uomo took the most ads in Montreal, according to the latest report.
Chatelaine celebrates 85 years
The Rogers Media magazine’s publisher tells MiC about plans to mark the milestone, including a radio presence coming soon.
KFC crosses off consumers’ bucket lists
The Yum! Restaurants brand has launched the “KFC Bucket List” contest, giving consumers the chance to have once in a lifetime experiences.
A new top four in Toronto: Media Monitors
ING Direct leaps to the top of the radio-spend list in Toronto and Rogers Wireless is first in Montreal, for the week of May 6 to 12.
McDonald’s buys big: Media Monitors
The QSR was the top radio buyer in Toronto and Montreal for the week of April 29 to May 5.
Bell battles with CRTC over TSN 690 proposal
The fate of the English-language sports talk radio station figured large as the CRTC opened a hearing into the $3.38 billion takeover of Astral Media.
Rogers Media changes sales structure
Jack Tomik on the changes the media company is making to work with agencies rather than platforms.
Dixie Mall unleashes shoppers
The mall is targeting women with “Let Your Shopper Out,” its latest multiplatform campaign that runs until June 30.
Petro-Canada buys big: Media Monitors
The gas company has the most ad airtime in Toronto, for the week of April 22 to 28.
Canadian Cancer Society tells its story
To celebrate its 75th anniversary, the organization has launched a microsite and campaign that focus on the impact it has had.
Canadian Tire buys big: Media Monitors
The retailer bought the most airtime in Toronto for the week of April 15 to 21.
