Radio
Public Safety Canada cracks down on cybercrime
The government organization is using infographics and media partnerships with Bell Media and Astral to educate Canadians about online dangers.
The Weather Network gets regional
With a tagline of “You have to be here to get it,” the meteorological media co has launched a campaign promoting its new local focus in Calgary and Edmonton.
Mirvish conjures up smartposter campaign for Wizard of Oz
The production company is promoting the musical using NFC and QR code-enable posters that allow users to buy tickets and watch video via a mobile website.
Lay’s asks Canucks for a flavour
The brand is bringing its “Do Us a Flavour” contest to the market, inviting consumers to generate ideas for a new chip flavour and promoting it with a TV, radio and online buy.
CBC buys big: Media Monitors
The pubcaster bought the most radio time in Toronto, with Brault & Martineau taking the top spot in Montreal for the week of Jan. 21 to 27.
CMT goes big for its Friday lineup
The Corus Entertainment channel has launched a larger than usual campaign to promote Bayou Billionaires and My Big Redneck Vacation.
Canadian Tire buys big: Media Monitors
The retailer bought the most airtime in Toronto, with Brault & Martineau taking the title in Montreal for the week of Jan. 14 to 20.
Ford launches a doubleheader campaign
The car maker is using a localized TV and in-arena campaign to promote its contest that gives children’s hockey and basketball teams a chance to train like pros.
CBC buys the most airtime: Media Monitors
The pubcaster bought the most radio in Toronto for the week of Jan. 7 to 13, 2013.
NHL broadcasters prepare for puck drop
Sportsnet, TSN and CBC talk to MiC about their post-lockout media strategies to promote the 2013 NHL season.
Corus raises Q1 earnings, despite overall revenue fall
The indie broadcaster saw lower TV ad sales impact its revenue line, as higher radio numbers offset a fall in overall TV results.
Rob Farina on Astral’s radio plans for 2013
The media co’s EVP of content and platform talks ad sales, digital growth and bringing Humble and Fred back to the airwaves.
Hockey returns Jan. 19
Details on who has which games in the shortened season, which kicks off this Saturday.
CBC buys big: Media Monitors
The pubcaster bought the most airtime in Toronto for the week of Dec. 31, 2012 to Jan. 6, 2013.
Astral, Shaw report Q1 results with TV ad revenue stability
Both media groups reported higher TV ad sales, despite an uncertain economic climate.
