Research
Sponsor opportunities are broad for the World Cup
A Nielsen report finds soccer’s appeal lends itself to a variety of cross-platform activations.
Automakers buy the top in Toronto: Media Monitors
Meanwhile, the Government of Quebec returned to the top of the list in Montreal.
OMD, Omnicom top COMvergence rankings
Billings covered in the final 2021 report were up 22% Canada-wide from the previous year.
Connected TV reaches more of Gen X, but older demos watch the most
Numeris cross-platform data compared reach and hours viewed in both Ontario and Quebec.
How are betting websites faring with Canadians?
Vividata’s spring survey finds Bet365 is the most popular, though provincial lottery sites beat out other competitors.
How does context impact the attention an ad gets?
IAS and Tobii did an eye-tracking study to see how in-context ads performed on attention, brand favourability and purchase intent.
QSRs jump to the top: Media Monitors
McDonald’s and Subway boosted their radio buys in both Toronto and Montreal.
Canadian ad spending grew by 2% in May
The latest SMI report also show that trends in digital, TV and OOH are continuing through Q2.
The Home Depot keeps up a big buy: Media Monitors
Meanwhile, Toyota, Bell and Virgin Plus all increased their radio spots.
Digital continues to be the driving force in Canadian ad spend
Research by eMarketer and MiQ predicts it will double that of traditional platforms.
Economic and societal uncertainty may dampen ad revenue momentum
Magna’s revised ad forecast still shows growth, both in Canada and globally, but has reined in expectations slightly.
The ins and outs of Canadian YouTube usage
An MTM report compares how both younger and older users interact with the platform.
Zenith predicts online video spending is about to boom
The agency’s latest forecast also predicts growth in North American ad spending will outpace rest of the world.
Newcomers are more likely to be SVOD viewers
MTM’s latest data also shows that U.S. and international services are more popular than home-grown ones.
Air Transat buys the top in Toronto: Media Monitors
The airline was also fourth most-active in Montreal with its new summer radio push.
