Research
McDonald’s stays at the top of AdEase’s radio ranking
With 7,869 combined occurrences, the QSR landed first in Vancouver, Calgary and Edmonton.
The co-viewing habits of Canadians: MTM report
In its first look at video co-viewing, MTM found that more than half of Canadians say they watch video content together at least once a week.
Leon’s Furniture leads TV ranking, with McDonald’s next in line
The retailer increased its buy from the previous week, according to AdEase.
Quebec francophones watch more TV than their English peers: study
When it comes to programming, Quebecers are also more passionate about home-grown content.
McDonald’s and Mark’s up radio spend, Desjardins pulls back
According to AdEase, Spence Diamonds and Subaru increased their spend from the previous week.
The Brick holds its spot as the most active advertiser on TV
According to AdEase, Subaru ranked second, followed by Leon’s Furniture.
Desjardins Group returns to the top of AdEase’s radio ranking
The Government of Quebec was the second most active advertiser, earning the top spot in Montreal and Ottawa.
The Brick dominates the TV market, followed by Tim Hortons
The retailer increased its spend compared to the previous TV buying week, according to AdEase.
Toyota ups radio spend, Desjardins Group pulls back
Government of Quebec was the third most active advertiser from Oct. 21 to 27.
How Gen Alpha watches TV: MTM
Anglophone households with children are 17% more likely to subscribe to SVOD services than the average.
Tim Hortons stays at the top of the AdEase TV ranking
The second most active advertiser from Oct. 14 to 20 was Crave TV.
Horizon Media and Pattison study how commuters see OOH
The research found that Gen Z and Millennials pay the most attention to 3D DOOH.
Desjardins Group and Toyota boost radio spend: AdEase
The Government of Quebec also increased its spend compared to last week.
Brands aren’t keeping up with Baby Boomers’ digital habits: WARC
Digital extensions of offline content channels are seeing the fastest growth from this demo.
From Gen Z to affluent Canadians, a look at who’s using gen AI tools
Use of generative AI tools also skews higher among well-educated Gen Zs who are heavy internet users.
