Research
McDonald’s stays on top with Shania Twain campaign: AdEase Radio
The QSR headed the radio ad rankings for the week of August 11 to 17, with 11,053 occurrences.
Amazon is top platform for Canadians’ back-to-school shopping: report
The latest report from consumer research firm Vividata finds that 12% of the adult population participates in back-to-school shopping.
Exclusive: MediaRadar begins tracking social media spend intel
The intelligence platform now provides data on ad investments across Facebook, Instagram and X in Canada.
Fast food and streaming dominate TV ad landscape: AdEase
McDonald’s came in 1st in the ranking for the week of August 11 to 17, followed by Tim Hortons and Amazon Canada.
McDonald’s, Bell lead radio ads ranking: AdEase
Spence Diamonds came third for the week of August 4 to 10, with 4,628 occurrences.
Tariffs squeeze back-to-school season for consumers and brands
Advertisers have to get creative as Canadian families look to stretch their dollars during one of the biggest retail seasons of the year.
McDonald’s knocks TD off top spot: AdEase TV
Meanwhile, The Brick Warehouse jumps to 2nd place in the ranking for the week of August 4-10 with 2,161 occurrences.
Industry News: Pattison Outdoor introduces tree-planting program
Plus, Rival Technologies adds a suite of new features to its survey and research capabilities.
Subway retains top spot, McDonald’s drops in radio ad ranking
BCE jumped to second place with 5,596 occurrences, according to the AdEase Radio report for the week of July 28 to August 3.
TD tops latest AdEase TV ranking
With 2,639 combined occurrences, the bank dominated the chart for the week of July 28 to August 3.
Hisense ads spur significant brand lift during FIFA Club World Cup
Strategic sponsorship improved awareness, familiarity and consideration metrics for the electronics and appliance maker.
The Weather Network, CBC are most trusted news sources: survey
Trust in Canadian media outlets has risen this year after taking a dip in 2024, reports Pollara Strategic Insights.
Newcomers to Canada are big consumers of online audio: survey
Only about a third of those new to this country listen to traditional AM/FM radio, the latest Media Technology Monitor report found.
Advertising to drive E&M growth over the next 5 years: PwC
Global Entertainment and Media Outlook projects ad spending will far outpace consumer spending in the sector.
The Brick roars back to top of AdEase TV ranking
In terms of categories, QSRs and furniture stores led the way for the week of July 21 to 27.
