Research
Toyota boosts radio spend, McDonald’s pulls back: AdEase
Subway was the second most active advertiser during the week of Sep. 16 to 22.
Spotify’s ad revenue is expected to reach $2.1 billion this year
The music streamer has seen an 81% year-over-year increase in video streaming among Gen Z users.
Traditional ad spend in Canada dropped 22% YoY in July
Guideline’s numbers show that spend on TV network’s streaming channels grew 181%.
McDonald’s stays on as top advertiser, followed by The Brick: AdEase TV
The QSR has been the most active advertiser for four weeks in a row.
What content do newcomers consume on TV and audio platforms?
MTM’s latest report provides a glimpse into the preferences of this demo compared to those born in Canada.
McDonald’s continues its hot streak on radio: AdEase
The latest report shows the QSR recorded 5894 occurrences.
More than a quarter of Canadians still watch live TV
Roku’s latest survey found a slight uptick in streamers taking action after viewing an ad.
Nearly one-sixth of Canadians pay for online news
A Reuters study shows that of those subscribers, 10% of Canadians opt for local media, while 43% choose foreign media.
CBC reports record numbers for the Paris Paralympic Games
Canadians spent an average of 1.2 million hours a day watching the Games, an increase of 119% from Tokyo 2020.
McDonald’s takes the lead on radio, followed by Subway
The QSR dominated the airwaves from September 2 to 8, according to AdEase.
While radio is in decline, Canadians are still tuning in: report
The latest MTM research finds that seven in 10 Anglophones continue to listen to AM/FM radio.
McDonald’s dominates the TV market for third week in a row
Leon’s and Tim Horton’s rounded out the top three list for the week of Sep. 2 to 8.
Canadians aren’t affected by ads near controversial news: report
A ThinkTV report also found that 94% believe homegrown news is important.
McDonald’s is still the most active advertiser on TV
The latest AdEase report shows that the QSR recorded 2,979 combined occurrences from Aug. 26 to Sep. 01.
Volkswagen takes top spot in AdEase radio ranking, Uber follows
Other dealers, like Subaru and Honda, are also among the top 10 most active advertisers.
