Research
More Canadians subscribe to SVOD than traditional TV
MTM’s latest dives into how media consumption has changed coming out of the pandemic.
Gen Z likes sports, but want more than just watching a game
A study by Sid Lee and Angus Reid find that connection and conversation are key to reaching fans in the demographic.
Canadian Boomers are still embracing traditional media
MTM’s latest report shows that Boomers are still a big influence in society and the marketplace.
Spence Diamonds tops radio charts in Toronto: Media Monitors
In Montreal, responsible drinking advocacy group Edu’alcool took over the top spot.
Meta’s social platforms are the most popular with newcomers to Canada
The latest MTM report shows social media is the most popular news source for newcomers.
What 2021 advertising spend says about 2022 trends
SMI’s Kelly Fedoruk explains why it seems media channels like OOH and product categories like travel could return to pre-pandemic investment levels.
Mediabrands research shows 74% of Canadians eager to watch Olympics
Despite issues surrounding the Games, patriotism and interest in live sports will drive viewership of the Winter Olympics.
IAS research shows consumers growing more wary of social advertising
Social media users are becoming more aware of inappropriate brand ads on platforms.
MAGNA and UM demystify the modern Twitch user
A new study shows that users not only have high purchasing power, they are receptive to advertising on the platform.
Canadian ad spend to be among fastest-growing globally: Dentsu
The growth of connected TV and retail media is expected to help carry momentum over from 2021.
Provincial governments once again buy the top: Media Monitors
Pandemic-related radio pushes made the governments the most active radio advertisers in both Toronto and Montreal.
Canadian Cancer Society jumps to the top: Media Monitors
Many brands continued recent radio pushes in both Toronto and Montreal.
Governments buy the top in Toronto and Montreal: Media Monitors
Public health advisories and new year reminders managed to out-play other brands’ post-holiday pushes.
Grey Cup takes the top spot across Canada: Numeris
In addition to being the top-rated show nationally, the game was also number one across every major English market.
Search and social drives digital ad spending even higher
According to SMI, growth is not coming at the expense of other platforms, but the expansion of new digital investments.
