Research

Hyundai Auto Canada Corp--Hyundai Campaign Reveals True Love is

Car brands continue to grow their radio buys: Media Monitors

Government advertisers also maintain strong play counts as well across the board.

digital trends

A Canadian POV on global digital trends

UM’s Dennis Truong explains how four forces could take shape in Canada and the implications for media planners and buyers.

OKIERIETE ONAODOWAN, CHANDRA WILSON

Station 19 takes the top TV spot: Numeris

The Grey’s spin-off took the lead after more than a year, while police and medical dramas dominated most markets.

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Numeris’ holistic approach to audio measurement

The company is expected to announce a new streaming partner in the coming weeks.

retro radio

Governments take top spots in Toronto and Montreal: Media Monitors

Auto advertisers also increased their play counts significantly in both markets.

Copied from strategy - fraud

Global ad fraud rates improving: report

Canada was the only market to witness a decrease in brand risk and lower shares in the alcohol and illegal drugs categories.

research

Twenty percent of Canadian adults have used food delivery services: study

Vividata’s latest report ranks Skip The Dishes as the most popular service, followed by UberEATS and DoorDash.

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CTV continues to dominate national viewership: Numeris

The channel’s medical dramas and police procedurals continue to resonate.

data stream

Abacus Growth launches measurement tool based on client data

The new tool shields clients from a reliance on cookies and pixels while informing on attribution and ROAS.

assisted commerce

Future Focus 2021 and the age of assisted commerce: report

iProspect’s latest report highlights the coming-of-age of assisted commerce and how it benefits brand advertising.

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Latest database examines on- and offline behaviour during COVID-19

Vividata’s SCC Metrica Fusion Database combines consumer survey data and passive digital measurement analysis.

gooddoctor

CTV sweeps top five national TV rankings: Numeris

Police and hospital dramas, along with NHL hockey, stay popular in most markets.

digitalads

How to get ‘contextual signalling’ ready for a cookieless world

IAB outlines contextual advertising’s pivotal role in a cookieless landscape to help advertisers get ahead.

StatsRadio Motion Design Studio

Telcos boost radio investment in Toronto: Media Monitors

Fido buys big, online grocer Goodfood hits the top spot in Toronto, and insurance providers make a mark in Montreal.

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DTC brands find success in TV: study

Four-year study shows that DTC brands continue to reap traffic-driving benefits of TV even when not on the air.