Research
OOH traffic is increasing, but how does that translate to buying?
Buys are picking up on a regional level, and some newcomers are dipping their toes into OOH.
Some brands returning to digital spend, but recovery remains slow
Plus, CPMs and CPCs are down in the lower-spend environment, making digital a buyer’s market.
Hardware stores, insurance providers surging on Toronto radio
Meanwhile, Montreal’s rebound has been meandering.
Smart speaker ownership passes 25%, AM/FM holds steady
The annual Infinite Dial study showed that Canada is one of the most active markets in online audio listening.
Ecommerce, auto sites and social seeing new surges
Some categories that previously saw “huge declines” are beginning to rebound, according to ComScore.
Which stations saw a listening boost during lockdown?
David Bray examines the how markets have reacted to these new circumstances. In some places, talk radio is way up, whereas others still prefer their favourite tunes.
COVID-19 drives more Canadians to multiple OTT subscriptions
Media Technology Monitor’s Sneak Peek Report also found that Facebook and YouTube lead as the most popular options for remote social viewing features.
Transplant wins the week
Summer looks ready for fun and games, with two new game shows sweeping regional markets.
How Toronto’s radio buying reflects the different stages of the pandemic
As Canadians feel less perilous, governments and financial services pull back on ad spend.
Some categories on the rise in Montreal radio: Media Monitors
Government buys have begun to taper off in Toronto, but more consumer products are returning to radio.
Radio One takes most of the minor markets: Numeris PPM
Plus, detailed data on which stations stand tallest in mid-sized cities such as Ottawa-Gatineau, Halifax and more.
Event properties moving online, but sponsors still navigating that realm
A new study shows that advertisers are still hesitant about virtual events and e-sports.
Who’s pulled (and pushed) radio spend during COVID?
Edmonton has had perhaps the easiest go, but times are tight everywhere.
9-1-1 finale takes it: Numeris
Some of the most popular shows of the spring have now concluded for the season.
Government reduces radio spend, auto still high in Toronto
Plus, some categories in Montreal are starting to pick up once again.
