Research

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We’re officially past the pandemic screentime surge

Mindshare’s research shows that even though Canadians are still apprehensive about the pandemic, they’re choosing nature over movies and TV.

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Pandemic affecting ad spend much more than 2008 financial crisis: Report

Canada’s total ad spend dropped by more than 36% during the spring, but all Anglo markets showed signs of recovery in June.

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Agents of SHIELD is on top, but no programs crack one million: Numeris

Meanwhile, in Toronto, the return of Formula One brought some viewers, but other markets gravitated toward reruns or unscripted shows.

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After four tepid months, Montreal’s radio market takes off: Media Monitors

Toronto also saw a week of healthy increases from the auto category, food and beverage retailers and more.

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Cossette Media, Media Experts rank high with RECMA

In terms of independent and standalone agencies, diversification has been key for the most successful.

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Younger people more excited for the return of basketball

The more international feel of the NBA, compared to the NHL, means that even though it has less mass appeal, Gen Z is more eager to see it return.

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AGT stays on top, but loses viewers: Numeris

Montreal and Edmonton grew overall as individual markets, while the Quebec Francophone TV scene was tepid.

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OOH traffic nearing pre-pandemic levels

Even with many people still working remotely, activity is within 10% of pre-COVID norms.

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Where are social media users getting their news from?

Plus, the Reuters Digital News Report breaks down which news brands Canadians consider trustworthy.

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Consistency is key as America’s Got Talent tops the charts: Numeris

Vancouver’s viewers also tuned in more enthusiastically to their favourite shows.

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QSR makes a comeback on Toronto radio, Montreal stays tepid

Meanwhile, the provincial governments in both locations took different strategies with their buys.

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What’s the state of omnichannel programmatic in Canada?

Data from MIQ shows that, when compared to the U.S. and the U.K., Canadian marketers invest less of their budgets in programmatic channels.

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AGT stays hot, but the summer TV lull looms: Numeris

While the competition powerhouse remains a favourite, some markets opt for news and reruns.

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Digital spend sees slight recovery, but still well below last year

Ecommerce is helping to drive digital investment upward, but May’s spend was still 41.2% lower than May 2019.