Research

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More Canadians subscribe to SVOD than traditional TV

MTM’s latest dives into how media consumption has changed coming out of the pandemic.

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Gen Z likes sports, but want more than just watching a game

A study by Sid Lee and Angus Reid find that connection and conversation are key to reaching fans in the demographic.

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Canadian Boomers are still embracing traditional media

MTM’s latest report shows that Boomers are still a big influence in society and the marketplace.

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Spence Diamonds tops radio charts in Toronto: Media Monitors

In Montreal, responsible drinking advocacy group Edu’alcool took over the top spot.

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Meta’s social platforms are the most popular with newcomers to Canada

The latest MTM report shows social media is the most popular news source for newcomers.

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What 2021 advertising spend says about 2022 trends

SMI’s Kelly Fedoruk explains why it seems media channels like OOH and product categories like travel could return to pre-pandemic investment levels.

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Mediabrands research shows 74% of Canadians eager to watch Olympics

Despite issues surrounding the Games, patriotism and interest in live sports will drive viewership of the Winter Olympics.

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IAS research shows consumers growing more wary of social advertising

Social media users are becoming more aware of inappropriate brand ads on platforms.

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MAGNA and UM demystify the modern Twitch user

A new study shows that users not only have high purchasing power, they are receptive to advertising on the platform.

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Canadian ad spend to be among fastest-growing globally: Dentsu

The growth of connected TV and retail media is expected to help carry momentum over from 2021.

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Provincial governments once again buy the top: Media Monitors

Pandemic-related radio pushes made the governments the most active radio advertisers in both Toronto and Montreal.

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Canadian Cancer Society jumps to the top: Media Monitors

Many brands continued recent radio pushes in both Toronto and Montreal.

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Governments buy the top in Toronto and Montreal: Media Monitors

Public health advisories and new year reminders managed to out-play other brands’ post-holiday pushes.

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Grey Cup takes the top spot across Canada: Numeris

In addition to being the top-rated show nationally, the game was also number one across every major English market.

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Search and social drives digital ad spending even higher

According to SMI, growth is not coming at the expense of other platforms, but the expansion of new digital investments.